Anna Griva Email & Phone Number

Greece

Greece

- Create and present to the senior management Media Management issues including briefs regarding performance, budget status etc. . - Interpret data to measure campaign impact and effectiveness, identify actionable insights and align cross-functional teams (Sales, PR, HR Marketing, Logistics) ensuring business consistency.- Manage the media-spending budget (status, future allocation etc.) by also setting the annual target setting in all media channels.- Decide on Media Mix (based on pre and post analysis). - Create strategic and operational media campaigns and provide to advertising team recommendations based on operational knowledge and data analysis.- Identify new opportunities (i.e. creative media, sponsorships) or improvement changes to current initiatives. - Research the current benchmark trends and target group preferences.

Thessaloniki

As a Media Manager my main responsibilities were to:- Develop the media communication strategy, and thus create, maintain and monitor media plans. Liaison with agencies was on a daily basis.- Handle the media budget. - Control Media Mix (perform pre analysis, monitor, track on a daily basis, analyze and report on performance by also managing agency’s requirements and expectations).- Handle the in-house Media (Negotiating/ Strategy / Planning / Buying / Contracting). - Perform Media Pitch in local markets (heavily involved in the media pitch decision and execution).As a Trade Marketing Manager my main responsibilities were:- Regarding Flyers: control the cost of paper, its availability and on-time delivery in both countries, monitoring of the stock and final distribution to customers and stores. - Regarding Booklets: Deciding on quality of paper, agreeing on samples, create classifications.- Regarding Customer surveys: In cooperation with the research agencies, perform analysis, recommend improvements and propose new ideas to management, and assist in the contribution of the survey to Lidl’s region shops.

Greece

- Analyzing and verifying TV clients data,sent monthly by current media agency ,using AGB Nielsen's tool of work.- Analyzing and reporting on a monthly, quarterly, and annual basis the performance of clients both local and international (TV, Radio, Print ,Digital & OOH) setting a live presentation to discuss about the results.- Responsible of handling the Accenture's pool of clients , a pool of data of ACN clients where through thorough analysis we conclude in important outcomes about the Greek market ,regarding media spending (media inflation/deflation)- Contributing in the preparation and setting of new proposals for future new clients according to their media needs.

Greece

• Responsible for buying disposal ‘’time’’ on TV breaks according to a specific target group the product of my client is referring to • Responsible of handling the disposal budget of each client with high aim achieving his goals (grps, cpr, reach, frequency) and of course providing him as a company and individually the best service he could take and at the end maintain him satisfied that his decision choosing our company to communicate his product was the best one• Constantly monitoring the performance in TV Market of the competitors of each client• Knowledge of highly viewing TV programmes using specific media tools • Direct cooperation with clients or advertising companies.Interaction with publishers on a daily basis building strong relationships with key partners to enable negotiations on behalf of client.Key Accounts : Pfizer Hellas,Playmobil,BP OIl Hellas, Pandora Jewelrery, Frezyderm,Cocomat ,CoralGas, Suzuki Auto

Greece

• Responsible for handling and updating all the monthly programmes of greek TV channels • Daily management and monitoring the TV plans of our clients• Direct cooperation and communication with people working in the TV channels • Responsible for the weekly reporting of the total TV environment (costs, tvr, cpr, clutter etc) and the TV Market Spending of our clients and their competitors

• Responsible for handling the available stock of cars of the company• Responsible for online orders from Ford Motor Company and Volvo Motor Company of cars with specific requirements on behalf of the management of the company .• Daily cooperation , communication and updating the sales network of the company• Management of ‘’Vista’’ , a working tool depicting in monthly, quarterly and annual basis comparison of sales achievements vs targets for the whole dealer network of FMH and VCH