- Responsibility for EP club operation, including strategy construction, operation planning, life cycle management- Plan and execute monthly/quarterly/annual EP club activities, develop exclsive club events- Responsible for club members operations and relationship maintenance, including offline region visit, online App operation and customized user care, etc- Push forward EPclub resources integration, develop cobranding opportunities based on company values - Synergy with sales team, build core users referral incentive system, develop referral sales and monitor conversion- Work with Europe team to develop EP9 overseas market, support EP9 potential user communication and existing EP9 owner relationship maintenance- Assist with Market & User Research team to collect timely feedback from core users and follow up complaints to form a closed loop- Provide support to local car clubs, and develop systematic operation - Manage NIO exclusive assets, including EP9 supercar, EP9 model car, EP9 simulator, track-edition ES8, etc.ABout EPclub:EPclub is the most exclusive club in NIO, with the aim of providing a unique premium experience for EP9 owners and top users. EPclub serves it’s members premium services on and off the track, and provides the platforms and theoretic knowledge to perform at its best. It fosters individual success and links members strongly to the performance-focus. Starting the roll-out in China, the potential global scope and future extensions will be implementate as well.

- Acted as the liaison with all cross-functional departments, and develop strong interacts with internal and external stakeholders - Attended senior management meetings, followed on action items and assisted in ad-hoc projects as needed - Supported UD team construction and management - Involved in the coordination of public relations with media / government, and assisted with PR activities and interviews - Provided and maintain strategic calendar gatekeeping based on the understanding of key priorities and objectives - Organized, prioritized and coordinated all aspects of appointments, meetings, receptions, conference calls, etc - Coordinated both international and domestic business travel, and prepared expense reports in a timely manner - Assisted with creation/modification of presentations, spreadsheets, and other various documents - Supported EPclub project and EP9 owners relationship maintenance - Provided overall support to VP for day-to-day business operations

- Participated in the establishment of EPclub, including concept construction, system construction, member benefits development, content planning, etc. - Planed and executed monthly EPclub off-track events, including but not limited to event planning, communication plan, PR strategy, budget management, supplier management, on-site supervision and execution, etc. - Supported EP9 on track events execution and operation - Responsible for the operation of EPclub, including member relationship maintenance, member growth system and member life cycle management - Pushed forward resources integration, including internal and external resources based on company's values - Cooperated with cross-functional teams from regional companies, CB, URD, PM, CTM and PR to develop brand communication plans and user experience strategies - Assisted with EP9 market and potential EP9 leads development - Supported EP9 owners relationship maintenance

- Managed Maserati dealer CRM policy explanation and quarterly dealer evaluation - Coordinated and controlled Maserati auto show CRM onsite data acquisition- Explored high level banking source leads acquisition and sales support- Assisted in the nationwide customer loyalty events- Liaised with Maserati dealers on budget planning and budget management- Pushed forwards the preparation and implementation of new campaigns- Managed Maserati referral program and monitor conversion- Supported both regular and irregular data analysis Reference:Campaigns:- 2016 Wave 1 MGM- Dinning with Maserati- Maserati VIP Club- Maserati We-Pay System- Maserati Customer LifecyclePartnership Events :- Smart Cantina - Tandun Water Dance Music Show- MBA & GSIC ConcertAuto Shows:- 2016/ 2017 Shenzhen International Auto Show- 2016/ 2017 Chengdu International Auto Show- 2016/ 2017 Guangzhou International Auto Show- 2017 Shanghai International Auto Show

- Supported BBM Technical Forum and exhibitions in various aspects- Contacted with RGB communicators and vendors- Developed social media presence and coordinating defined processes in collaboration with social media agency - Integrated information including concept paper, event plan, post-event report, etc. - Supported department’s daily work and other tasks required in day to day operations

- Processed marketing research- Prepared presentation materials, business documents and translations - Attended meetings and followed up outstanding tasks with related parties- Provided support to president in full spectrum of business projects and daily operations