Anna Gustova Email and Phone Number

Fresh fruit and vegetables, dry fruit, nuts, superfood, salads and greens, flowers (Local, Imported, Own production)Role - Visioner, Strategist, Commercial management, Category management, Product owner, R & DTransformation, management and development of Ultrafresh Category:- Strategic Idea, Clients dimensions and Mission development- Long term and short term strategy development and implementation- Strategic control- Supply chain transformation to Value chain- Ecosystem business approach launching- Business processes customization and Standardization - Projects initiation, feasibility evaluation and execution - Quality management- Investments - Team leading, education, development and motivation- Category management- R & D- New business models and perspectives development- Budgeting - P & L and cash flow control- Profitability management

French fries, Frozen fruit and vegetables, Edible oils, Meet productsRole - Product Owner, Category managementLeading the Project of additional assortment to support and increase sales on foreign markets:- Strategic idea creation (Product, Client, Mission, Strategy)- Category strategy implementation - R&D of new products- Product Portfolio development and diversification - Feasibility and results forecasting- Production and supply chain organization and execution- New producers and suppliers contracting- New markets and sales channels development - Marketing (promotion and private label)- P&L and balance settlements control- Markets, Products and Clients portfolio expanding

Fresh fruit and vegetablesRole - Supply chain management, Export sales managementProfessional Results, Responsibilities and Duties:The launch and successful operation of the project on the allocation of the purchase department into an independent department , the implementation of KPI and the main objectives , as well as effective cooperation with related departments :- Structuring of the purchasing department and systematization of its operation- Recruitment and training of personnel , the establishment of an effective team- Develop and implementation of the business processes and motivation system of the purchasing department and sales department- Implementation of strategic and operational planning of the purchasing department and sales- Implementation of transparent tender procurement system , diversification of suppliers and risks- Suppliers database expanding- Export sales management More activities and projects:- New product category implementation to portfolio - young (spring) seasonal products- New export market development (Europe)- Optimization of procurement low turning products (consolidated loads, reducing of the multiplicity of parties, reducing of logistics costs)- Forwarding contracts, development and implementation of contracting programs of agricultural products- Creation of new value-added products (packaging, packing, processing, branding)- Promotion of products on the foreign market (negotiations with the retail nets of Lidl and Aldi, as well as the operators of the fruit and vegetable market of the European countries) - Cost-effective commercial projects ( forwards, contracting , investment in production, creating value-added products)

Fresh fruit and vegetablesRole - Import supply management, Category management Organizational activities- Import Department strategy development- Development and implementation of business processes according to specificity of the category- Development of the contracts, applications, specifications and other regulating documentation- Development of the schemes of import of fresh fruits and vegetables- Development of job descriptions and duties for subordinates- Participation in development and implementation of motivation system for the department- Introduction of the company at national and international levels – participation in conferences and exhibitions, cooperation with organizations representing interests of suppliers and producers from all over the world Procurement activities- Long-term and short-term planning of procurements- Budgeting of procurements and department demands, control of financial flow and settlements with suppliers- Analysis of market situation and forecasting- Analysis of turnover and profitability of goods- Pricing and regulation of profits (at assessment center and “on the shelf”)- Inventory management and stock control- Implementation of tender system for selecting suppliers of goods and services- Direct participating at procurements of goods and services (negotiations with suppliers, producers, transport companies, custom brokers, etc) Marketing activities- Development of year plan of promotional activities- Participating in formation of product matrix and planograms- Participating at price formation of the category, including the period of promo activities

TeaRole - R&D, Logistics and Purchasing managementR&D, Purchasing and Logistics activities:- Monitoring of market situation and forecasting - Budgeting and control the financial flow- Supply chain planning, organization and control- Development and implementation of new products- Development and implementation of the business processes and quality management- KPI achievement Personnel management:- Setting of objectives, functions and duties for direct reports- Monitoring of performance of official duties of subordinates and changes in job descriptions with consultation with the Department of Personnel Recruitment- Development of evaluation criteria, motivation and compensation system- Establishing of a program of training of subordinates- Team building and motivation- Control of the implementation key performance indicators of the department