Anna Guzeeva work email
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Anna Guzeeva personal email
Experienced Key Account and Sales Director with a demonstrated history of working in FMCG industry. Skilled in Sales Management and Account Management. Strong sales professional graduated from Moscow Professional Institute of Management Financial analysis, Master of Economics.
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National Key Account DirectorГруппа "Черкизово" Dec 2021 - Present
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Modern Trade DirectorRoust Dec 2018 - Dec 2021Russian Federation -
Country Channel Sales DirectorCoca-Cola Hellenic Bottling Company Jul 2018 - Dec 2018Russian Federation -
Director Of Commercial SalesOjsc Progress (Ао "Прогресс") Apr 2017 - Jul 2018Russian Federation⦁ Responsibility for Retail; Distributor business; e-commerce and HoReCa; Trade-Marketing; Business Development⦁ Reporting to General Manager⦁ Creating and implementation new approach to reporting ⦁ Creating sales strategy for all channels ⦁ Joint business planning with key partners⦁ Launching new principle «Territory owner»⦁ Creating new aprouch in merchandising area ⦁ Launching new control system for Sales force⦁ Creating new KPI system ⦁ Designing and… Show more ⦁ Responsibility for Retail; Distributor business; e-commerce and HoReCa; Trade-Marketing; Business Development⦁ Reporting to General Manager⦁ Creating and implementation new approach to reporting ⦁ Creating sales strategy for all channels ⦁ Joint business planning with key partners⦁ Launching new principle «Territory owner»⦁ Creating new aprouch in merchandising area ⦁ Launching new control system for Sales force⦁ Creating new KPI system ⦁ Designing and implementation of route-to-market strategy⦁ Commercial policy development and implementation Show less -
Sales Director Russia & CisThe Kraft Heinz Company Nov 2015 - Apr 2017• ⦁ Responsibility for all channels (Modern Trade; Distributor business; Export; Tender; Trade-Marketing; Customer Service; Business Development)⦁ Reporting to General Manager⦁ Creating sales strategy for all channels for all categories⦁ Designing and implementation of route-to-market strategy⦁ Commercial policy development and implementation⦁ Increasing business profitability ⦁ Double digital sales growth ⦁ Weighted distribution growth -
Key Account DirectorThe Kraft Heinz Company Mar 2013 - Nov 2015Moscow⦁ Responsibility for Modern Trade (NKAs; LKAs)⦁ Reporting to Commercial Director⦁ Creating Modern Trade Strategy for all formats and categories⦁ Double digital sales growth1. Project «Big formats» in Discounter format2. Project in-outs 3. Expanding assortment in Baby food category in Magnit Discounter format 4. Joint business planning with key retailers (the initiative made forecast more accurate; allowed to reach uniformity in negotiations with retailers; keep the… Show more ⦁ Responsibility for Modern Trade (NKAs; LKAs)⦁ Reporting to Commercial Director⦁ Creating Modern Trade Strategy for all formats and categories⦁ Double digital sales growth1. Project «Big formats» in Discounter format2. Project in-outs 3. Expanding assortment in Baby food category in Magnit Discounter format 4. Joint business planning with key retailers (the initiative made forecast more accurate; allowed to reach uniformity in negotiations with retailers; keep the pace of 20% growth for 3 years in channel)5. Creation of procedure of commercial terms agreement (the initiative made forecast more accurate; slowed down the growth of commercial costs; made the collaboration with retailer more transparent) 6. Creation of system of bonuses and discounts (the initiative enabled to control and minimize costs)7. Dealing with expanding of assortment in baby food category8. Focusing on growth of distribution in Sauces category (Doy-pack package; converting from cold category into warm category9. Orientation to growth of distribution in Ketchup category via expanding assortment in Discounter format 10. Working on forming distribution of Must sku list in Local chains 11. Introducing new approach of planning of demand process and trade-marketing budget Show less
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National Key Account ManagerThe Kraft Heinz Company Apr 2010 - Mar 2013Moscow• Working with all retailers• Reporting to Sales Director• Introducing new approach to win in Discounter format (X5)• Listing new category to all NKAs and formats (Canned)1. Federal contracts with Detskiy Mir and Korablik which were supervised by National Key accounts department (CAGR +45%)2. Launch of initiative of control system of Local chains via National Key accounts department (transparency in cost controlling)3. Creation of new system for demand planning for… Show more • Working with all retailers• Reporting to Sales Director• Introducing new approach to win in Discounter format (X5)• Listing new category to all NKAs and formats (Canned)1. Federal contracts with Detskiy Mir and Korablik which were supervised by National Key accounts department (CAGR +45%)2. Launch of initiative of control system of Local chains via National Key accounts department (transparency in cost controlling)3. Creation of new system for demand planning for key accounts4. Project of annual planning regarding each retailer in the Company with volume, costs, promo and discount forecasting. Show less
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Key Account ManagerThe Kraft Heinz Company Feb 2008 - Apr 2010Saint Petersburg
Anna Guzeeva Skills
Anna Guzeeva Education Details
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Moscow Professional Institute Of Management Financial Analysis, Master Of EconomicsMaster Of Economics
Frequently Asked Questions about Anna Guzeeva
What company does Anna Guzeeva work for?
Anna Guzeeva works for Группа "черкизово"
What is Anna Guzeeva's role at the current company?
Anna Guzeeva's current role is Modern trade director.
What is Anna Guzeeva's email address?
Anna Guzeeva's email address is an****@****inz.com
What schools did Anna Guzeeva attend?
Anna Guzeeva attended Moscow Professional Institute Of Management Financial Analysis, Master Of Economics.
What skills is Anna Guzeeva known for?
Anna Guzeeva has skills like Fmcg, Key Account Development, Key Account Management, Trade Marketing, Sales, Shopper Marketing, Categorization, Sales Operations, Recruiting, New Business Development, Sales Management, Grocery.
Who are Anna Guzeeva's colleagues?
Anna Guzeeva's colleagues are Leonid Izmailov, Сергей Николаевич Потоловский, Артем Сергеевич, Любовь Скрынникова, Акакий Ихний, Евгений Разин, Марина Дамбовская.
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