Anna H Email & Phone Number

Bracknell, United Kingdom

• Delivered, as part of a team, numerous projects around the business (Marketing, Finance, Customer Insight, Ecommerce, B2B, Personnel)• Developed interactive charts and branch sales performance reporting tools for my team and wider business• Statistical modelling for Store, Ecommerce, B2B to assist with sales forecasting• Mapping (eg. customer locations, market shares, creating drivetimes and catchments)• Database maintenance (e.g. GIS, competition, Census and socio-demographic data) – liaising with suppliers, arranging software updates and installation, data validation

London, United Kingdom

• Data preparation, manipulation and analysis of client data• Liaising with clients to understand their analysis and reporting requirements• Performing data audits to assess potential for econometric modelling• Descriptive and correlation analysis and initial model building• Customer profiling, incorporating various demographics and MOSAIC information• Mapping and regional analysis

London, United Kingdom

• Profiling of Telegraph readers and prospective customers using MOSAIC • Interrogation of Telegraph transactional database, including building new variables• Liaising with colleagues to ensure questionnaire design and file layout is suitable for analysis• Reporting on sales and subscriptions, setting up new reports according to business requirements• Model building (multiple and logistic regression) to determine mailing selections for campaigns • Ad hoc analysis work, including transactional analysis of potential Telegraph business partners

London, United Kingdom

• Data preparation, manipulation and analysis using SPSS and Excel• Communication of evidence to non-technical colleagues, general distribution of this information