Anna Hecht Email & Phone Number

United States

London, England, United Kingdom

- Lead and manage the UK, US, and Malaysian Editorial Teams for three separate domains, driving content strategies based on SEO, evergreen and market trends.- Foster relationships with sponsored content clients, conceptualizing and executing successful campaigns that drive revenue and brand awareness.- Set and track KPI-driven targets, ensuring the team progresses towards achieving key objectives and consistently delivers high-quality content.- Manage social media strategy for new accounts on TikTok and Instagram, leveraging these platforms to increase audience engagement and drive traffic to the website.- Represent the company at public speaking events, including panels, podcasts, and industry conferences, establishing thought leadership and promoting the brand.- Travel as required to attend industry events, meet with relevant stakeholders, and collaborate with global teams.- Implement quarterly OKRs for teams and conduct quality assurance checks on content to maintain high standards of quality and consistency.- Oversee Team Lead strategies for major shopping events, such as Black Friday.- Successfully managed remote freelancers to create all content for the launch of SmartShopper by Coupons.com in the US, meeting tight deadlines and maintaining high-quality standards.

London, England, United Kingdom

- Leading the Best Buys Editorial Team to create SEO-driven shopping and branded content for the UK market- Building the content strategy along ambitious KPI-driven targets- Acting as a hands-on manager to build healthy team dynamics and efficient, effective workflows- Managing freelancers across various platforms- Reporting and forecasting to ensure domain progress - Supporting our content commerce teams across multiple countries- Specialising in SEO to grow the domain’s traffic significantly- Bringing editorial expertise to the tone, voice and direction of the brand- Representing the team in both Global and department-specific all-hands

Stockholm, Stockholm County, Sweden

- Lead Diet Doctor’s Stockholm and US-based editorial team

Stockholm, Stockholm County, Sweden

- Lead Diet Doctor’s Stockholm-based editorial team- Edit every type of content that appears on the Diet Doctor site, including marketing copy, news posts, informational guides, and more- Coordinate promotions for Black Friday, weight loss programs, digital products, and more- Strategize membership growth - Write and send newsletters weekly

Greater New York City Area

- Reported on all areas of finances, including investing, budgeting, retirement savings, and more- Conceptualized story ideas and pitched them to editors on a regular basis- Honed in on the connection between money and relationships as my primary beat- Owned CNBC Make It’s “If You Invested” franchise and wrote about how much money you’d have “if you invested 10 years ago” in select publicly traded companies - Interviewed sources and experts for finance-related stories- Worked weekend news shifts and wrote CNBC articles relating to politics, the coronavirus pandemic- Assisted in launching CNBC Select, CNBC’s first-ever credit card website

Greater New York City Area

- Founding member of CNN Underscored, CNN's first-ever commerce site - Covers content ranging in topic from health to lifestyle, travel and tech- Develops strategy for growing a revenue-driving affiliate shopping site- Curates monthly editorial calendar featuring both seasonal and timely content- Works on all CNN Underscored creative assets, including ad design and photo editing - Partners with CNN Underscored's network of affiliate partners (advertisers, agencies) to negotiate commission rates and creatively brainstorm innovative and unique content ideas

Greater New York City Area

- Executed commerce strategy to produce shopping content within health, lifestyle, beauty, and fashion- Educated other editorial teams within Time Inc. on affiliate links and how they are used- Performed market research and wrote daily shopping stories with both evergreen and timelyshopping news angles, such as product launches, collaborations, and more- Held regular meetings with other sections of the team to help them integrate shopping content into their editorial strategy

New York, New York

- Together with Michelle Obama, the Peace Corps, and several big-name fashion designers, I helped spearhead InStyle’s first-ever bag line and online store; All proceeds went to Michelle Obama’s Let Girls Learn nonprofit organization, which sent 62 million girls to school worldwide- Set the stategic timeline for upcoming branded product launches and editorial campaigns- Wrote digital stories covering topics ranging from pop culture to music, health, lifestyle, fashion, beauty- Wrote any copy needed for InStyle’s special projects, including ad copy, on-page website copy, and more- Assisted Faye Penn, InStyle’s Special Projects Editor, and Angela Matusik, InStyle’s Executive Digital Editor

-Assistant to Executive Digital Editor-Handle brand strategy and brand partnerships-Write online news posts-Pitch story ideas daily-Tend to administrative tasks and office operations, including expenses and scheduling of meetings-Cover events and interview celebrities

Greater New York City Area

- Assisted Lucky Editor-in-Chief Eva Chen until the magazine’s closing in August 2015- Tended to office operations and administrative tasks, such as expenses, Outlook calendarcoordination, and travel- Oversaw any Lucky-branded events, such as client dinners and corporate meetings- Managed social media platforms for Lucky Shoppes

University Of Illinois

University Of Illinois (Champaign-Urbana)

- Created marketing strategies for licensable intellectual property- Used Photoshop, Illustrator and InDesign to create graphics that are used for marketing and communications purposes- Handled multimedia projects for the purpose of company outreach

Champaign, Il

New York, New York

New York City

University Of Illinois (Champaign-Urbana)

Greater New York City Area

- Worked as both an editorial intern and as a home decor intern- Took on writing assignments for InStyle online, reviewing newly released books and blogs- Researched and reported on the March 2013 home decor personality story- Transcribed all celebrity interviews from the 2013 Toronto Film Festival- Produced the Daily Gossips pages to all InStyle staff members

Greater New York City Area

-Was chosen as the first-every recipient of the Charla Krupp Memorial Fund for Women in Media at the University of Illinois-Worked as part of the People StyleWatch editorial team, where I was assigned a number of stories to fact-check for the September and October 2013 issues-Reported on the “Quick & Easy Beauty Tips” story for Oct. 2013, where I interviewed Polly Blitzer. Blitzer is a beauty expert and the founder of BeautyBlitz.com. I also fact-­‐checked this story, which featured several celebrities and professional stylists, talking about their personal beauty routines.-Brainstormed story ideas for People StyleWatch and People Magazine Online

Sigma Omicron Chapter

-Manage social media/photograph social and philanthropic events-Maintain our chapter reputation on and off campus

Champaign, Il

- Oversee website operations- Manage calendar events, social media and correspond with venues

University Of Illinois

- Interview and profile fashion designers and standout students- Give Impulse readers a behind-the-scenes look at fashion shoots through videography- Wrote health and fitness related articles for the fall 2013 issue. These stories explore the benefits of "Superfoods," and the debunking of fitness/workout myths.

Bachelor Of Science, News-Editorial Journalism

-Bronze Tablet Scholar (Graduated in top 3% of senior '15 class)

Education record