As the Head of Marketing and Communication, I am responsible for establishing and managing the company's marketing department. In this role, I oversee all aspects of marketing, including internal communication, employer branding, marketing campaigns, fairs (especially Fruit Attraction and Fruit Logistica), social media (especially LinkedIn), sales brochures, and PR.One of my key responsibilities is the development and implementation of a comprehensive marketing strategy, which also includes the entire rebranding process. We are focused on promoting our products and services while ensuring consistency across all communication channels. We create and execute marketing campaigns to generate leads and increase sales. I work closely with the buying and sales teams to develop sales presentations and other marketing materials that support their efforts.Additionally, I manage the company's social media presence, particularly on LinkedIn, to engage with customers and increase brand awareness, generating traffic and leads. I also plan and coordinate the company's participation in fairs, such as Fruit Attraction and Fruit Logistica, to maximize exposure and generate leads.We have also recently embarked on the rebranding process for our subsidiary, Bertram & Perbellini, a wine trading company that we aim to showcase in the best light.I am passionate about both strategic and operational aspects of marketing, especially branding and brand management. My role involves cross-departmental collaboration to ensure that everyone is aligned and engaged with all developments and changes. This holistic approach strengthens our brand presence and drives our business forward.

Business Leadership• In conjunction with key account & sales team, design & execution of distributor / channel segmentation and treatment strategy for assigned partners• Leading of new channel partner identification and recruitment to support KCP market share growth in strategic segments• Driving of distributor growth by participating in development of distributor business analysis partnering with Business Intelligence / Sales Analytics / Sales, including category performance, customer base evolution (i.e. Churn, new business, etc.) and DSR performance tracking• Working with channel partners to design & execute ideal Digital Shelf for all KCP categories• Partnering with Customer Marketing to identify gaps in current distribution to reach targeted choosers and working with the Sales team to build acquisition plans• With Regional Commercialization teams, execute Category strategies to deliver growth targets for assigned Distributors / Channel PartnersNew Business Acquisition / Penetration / Retention• Developing of annual business plan (JBP) for assigned customers and execution of omnichannel commercial programs including digital and catalogue content, search optimization, sales promotions and loyalty & incentive programs, to deliver ABP objectives for acquisition / penetration / retention Standard Work• marketing support to the Sales Organization including promotional requests, distributor presentations, out of stock communications, literature management, new customer setup• all marketing content in the Digital Asset Management System• Leading of local digital initiatives and partner with counterparts to develop & execute digital sales tools, websites, SEO/SEM etc.• Monitoring of performance of marketing programs (ROI) and adjust accordingly• Responsible for assigned marketing budget within CFI’s• Visits of customers and channel partners to capture insights and check and adjust marketing programsCurrently also activation manager esp. sustainability

- Marketing (B2B und B2C) for Ger, AT, CH, HU, BeNeLux, Poland, Skandinavia - Strategic planning, implementation and controlling for Trade and Consumer marketing- Development of branding and communication strategies- Full brand and subbrand responsibility- Market researches- Planning of all marketing activities for new brand introductions or product launches- Goal to increase brand awareness, strengthen customer loyalty and acquire new customers- Full budget responsibility including controlling and performance analysis- Selection and control of agencies and external service providers- Control of media planning and advertising material as well as all communication channels online and offline- Employee responsibility

Marketing (B2B und B2C) for Ger, AT, CH - Strategic planning, implementation and controlling for Trade and Consumer marketing;Branding and communication strategy; Area Sales Manager Berlin/Brandenburg and Key Account Manager.

Masterthesis: Brand Value Determination and Value Creation of the company Williamson Dickie Workwear in Germany - a strategic marketing and brand analysis to propose a new strategic direction

Product and trade marketing B2B for the Premium Coffeebrands Davidoff and Piacetto

Planning, implementation and controlling of fairs, events, pop-up stores e.g. for adidas running, NEO and Originals