Experienced developer with a demonstrated history of programming and development working in the marketing industry and cybersecurity. Skilled in Python, SQL, HTML, Java, and HubSpot. Currently pursuing a Master of Business Administration from Louisiana Tech University.
Penn Interactive
View- Website:
- boards.greenhouse.io/penninteractive
- Employees:
- 333
-
Data AnalystPenn InteractiveNashville, Tn, Us -
Insights Manager - Casino, MarketingPenn Interactive Jul 2023 - PresentPhiladelphia, Pennsylvania, Us -
Data Analyst - MarketingPenn Interactive Oct 2021 - PresentPhiladelphia, Pennsylvania, Us● Analyzed customer activity in Mode using SQL and Python; determined most effective types of marketing efforts;increased customer interaction by 25% and decreased spending on ineffective affiliates by 40%● Represented analysis team in meetings with stakeholders; translated business objectives into insightful data projects● Created interactive, self-service dashboards in Thoughtspot and Tableau for teams at all levels that revealed insightsand led to deeper questions and analysis; helped upper level leaders make strategic business decisions● Outlined and initiated new database structures, increased analysis capabilities for customer cross-sell efforts● Became lead analyst for Hollywood Casino website and app; provided expertise to both the Engineering Team fordatabase development and Data Science team for LTV and decision models, increased analysis depth and efficiency● Analyzed casino promotions, determined customer retention, increased advertising return on investment by 50%● Consistently monitored daily OKRs and provided insights and explanations for changes in performance● Led training for reporting teams, increased use of interactive dashboards and Thoughtspot, improved team efficiency -
Data Analyst & DeveloperRomph & Pou Agency Jul 2020 - Oct 2021Shreveport, La, Us● Used advanced data modeling techniques (KNN, lifetime value, micro-segmentation) to improve monthly performanceprojections, increased accuracy 11%● Used Power BI to create visual overviews showcasing abilities to non-technical clients● Automated reports using SQL and Python; cut monthly production time by 50 hours, allowed acquisition of two clients● Analyzed maillists; found $412,000 in potential revenue, modified programs which doubled patron response rate,capturing lost revenue● Presented weekly analysis to Managing Partner, implemented 90% of my recommendations, increased value to clients● Routinely anticipated client needs; provided solutions in advance of follow on questions, exceeded expectations andallowed discussions about bigger, more advanced analysis● Maintained daily database uploads from client servers so team could provide real-time analysis -
Soc AnalystIngalls Information Security, Llc Mar 2020 - Jul 2020Woodworth, Louisiana, Us● Analyzed network alerts in a Security Orchestration, Automation and Response platform (Swimlane); detected false positives and escalated legitimate alerts securing client private data● Evaluated Phishing emails, determined if the email contained malicious attachments or social engineering; protected clients from more than 25 phishing attacks a week● Examined Office365 account activity as part of Incident Response team, found and blocked attacker’s IP address● Spoke with client about security concerns and fixes on a regular and scheduled basis; kept clients informed on the value of the services we are providing them● Performed Threat Hunting using Kibana, detected potential security incidents that were able to be remediated before an incident occurred; found multiple weaknesses per week● Led a team in creating a Quarter in Review Report; provided client with valuable information on services provided to them and performance metrics; increased value of products provided● Assisted analysts and pen-testers in creating Security Assessments for clients; saved analysts five hours per report -
Marketing InternIngalls Information Security, Llc Jun 2019 - Mar 2020Woodworth, Louisiana, Us● Published weekly security newsletter to reach potential clients; increased email open rate by 2.5%● Utilized HubSpot’s marketing tools to optimize client data analysis, increased contact list efficiency● Wrote, updated, and polished company policies and documents, saved management up to 10 hours per report and increased onboarding efficiency -
Public RelationsLsu Christian Student Center May 2018 - Sep 2018● Designed, developed, and published website for the Christian Student Center to increase publicity and outreach; website brought in 50 new students the first quarter in operation● Helped office troubleshoot IT issues, saved organization numerous costly service calls and down time● Contacted existing and new clients to share new opportunities and services; initiated four new business relationships
Anna Heinz Education Details
-
Louisiana Tech UniversityGeneral -
Louisiana Tech UniversityBusiness Foundations -
Louisiana Tech UniversityComputer Science -
The Dunham SchoolHigh School Diploma
Frequently Asked Questions about Anna Heinz
What company does Anna Heinz work for?
Anna Heinz works for Penn Interactive
What is Anna Heinz's role at the current company?
Anna Heinz's current role is Data Analyst.
What schools did Anna Heinz attend?
Anna Heinz attended Louisiana Tech University, Louisiana Tech University, Louisiana Tech University, The Dunham School.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial