Bringing comfort and confidence to every woman every day 💪❤. Panties with purpose. Sustainable protection for periods & other intimate leaks.

Moment Hälsa is a modern heathcare provider with a vision to increase mental wellbeing among children and young adults. Moment Hälsa challenge the traditional healthcare industry by major efforts in providing qualitative and evidense based treatment. Moment Hälsa is growing quickly and has been selected DI Gasellföretag for four consecutive years (2020)

Head of Organix babyfood brand in out of home markets (Nordics, NL, CH etc)*Full brand vision, portfolio and growth plan (expansion in 6+ European markets)*Leading international marketing/sales team + go-to-market strategy and commercial planning*Marketing strategy and innovation pipeline including new sustainable packaging

Hero Group is a 1,2 billion CHF global food-company with the mission to delight consumers with the goodness of nature. Hero Group is present in five continents and 19 countries within the categories babyfood, jams & snacks with brands inc. Semper, Beechnut, Schwartau, Organix & Hero Baby. As head of the babyfood category I was responsible to develop, align and implement a global commercial strategy and innovation pipeline. Hero was a highly decentralised organization and my job was to identify synergies and secure both local and global results in co-op with local GMs. Together with a large crossfunctional team we rolled out the first ever multimarket launch within Hero. * Leader in international FMCG matrix organization * Global babyfood vision, strategy & growth plan including 6 core brands, >10 markets, 1300 SKUs * Global 3Y innovation pipeline

Leading transformation and growth as part of Semper management team *Lead a Nordic marketing- team with commercial focus, efficiency and can-do mentality*Portfolio and innovation pipeline reflecting brand vision and ensuring growth (+8%CAGR)*Digitalization & CSR

*Leadership of the babyfood category and team

*Full ownership of Semper Organic strategy, brand and commercialization

*Leading innovation projects & pipeline development for brands Center & Plopp

Nordic head of sugar confectionary category * Team leader* Brand vision and equity of major brands* Innovation, commercialization & communication plan inc TV and digital

* New product development for MumsMums, pick&mix, kids products * Re-launch & re-design MumsMums* Instore activation of new launches * Design development new launches

Internship in Helsinki 4 monthsCo-ordination of innovation projects

Marketing consultant in parallell with University marketing studies

Consumer care handling complaints, repurchase etc in Ikea Barkarby