Anna Hornig Email & Phone Number

Osnabrück, Nds, De

Herford, Nrw, De

Herford, North Rhine-Westphalia, Germany

- Responsible for the Global Website & Marketing Automation Strategy and Execution, from search engine optimization to regular website performance reports, email campaigns, and automated nurturing programs- Accountable for website translation and localization- Managing and supporting vendor relationshipsPacksize is a fast growing, innovative tech company based in Salt Lake City, Utah with offices in North America and Europe. We help businesses eliminate excessive packaging. By doing so, we can reduce the negative impacts on the global environment and cut costs to improve your business. Packaging Automation for a Sustainable Future 📦💚 | https://www.packsize.com/

Herford, North Rhine-Westphalia, Germany

- Responsible for the Website & Marketing Automation Strategy and Execution in Europe, from search engine optimization to regular website performance reports, email campaigns, and automated nurturing programs- Accountable for website translation and localization- Managing and supporting vendor relationships

Herford, North Rhine-Westphalia, Germany

- Responsible for the execution of digital marketing activities, including web content, search engine optimization, analytics, and reporting- Ownership of customer case studies: Concept, coordination, and content for customer-related communication (testimonials, interviews, videos, webinars, events, content for LinkedIn posts, news, press releases, etc.)- Conceptual Management of the Packsize Solution Lab (700 m² meeting forum) for networking and as a communication channel in line with the global marketing strategy

Herford, North Rhine-Westphalia, Germany

- Responsible for leading international project teams including strategy development (semi- & fully-automated packaging lines) - Management of the Packsize Solution Lab (https://www.packsize.co.uk/solution-lab)- Ownership of "Meet2Learn" sessions: Content development, communication, and moderation of internal meetings to share innovation and knowledge- Creation of a content marketing strategy tailored to target customers and their needs- Lead "Boost your offer" initiative to improve the efficiency of sales offers- Member of the SLT Committee (Sales Leadership Team)

Herford, Germany

- Responsible for leading international project teams (sales and corporate projects (across departments) such as the implementation of a sales pricing tool, the relaunch of the Packsize University, the development of a process and strategy for the sale of accessories in Europe, the implementation of the first semi-automatic packaging line for Walmart)- Development and management of the Packsize Solution Lab incl. leadership experience: From move-in to process development and on-site packaging workshops / events. (The Packsize Solution Lab is a packaging forum & exhibition space to meet customers digitally + on-site: https://www.packsize.co.uk/solution-lab)

Herford, Germany & Salt Lake City, Ut (3 Months)

- Responsible for contract management & pricing- Managed and maintained lead generation & campaigns, Salesforce key user- Ownership of tradeshows & events: Conception and implementation- Website content management- Stay in Salt Lake City, Utah: Jan 2014 - March 2014

Bad Salzuflen, Germany

https://www.decor-metall.de/

Bad Salzuflen, Germany

Bad Salzuflen, Germany

09/2008 - 04/2010: Industry "DIY"08/2006 - 08/2008: Industry "Media"

Bad Salzuflen, Germany

Master Of Arts (M.A.) Strategic Communication & Digital Marketing

Thesis: “Content Marketing as a strategic success factor? The potential of content development”

Bachelor Of Arts (B.A.)

Thesis: “Activity-based costing - Analysis & Possible price calculation applications at decor metal GmbH”

Business Economist, Business Administration And Management, General, A

Activities and Societies: Working 4 days a week at decor metall GmbH while studying.Thesis: “Target Costing - Potentials & Application.