Key role highlights and responsibilities include: - Developed a full funnel content strategy for long-form Youfoodz content, including native- Launched Youfoodz content hub, 'You' by Youfoodz, which saw a 700+% website traffic increase in 12 months - Editor of You by Youfoodz- Effectively and cost efficiently distribute content, including a $1 to $105 ROAS from an educational content piece- Launched seasonal Youfoodz branded magazines as part of menu launches- Creation of other printed marketing material, such as customer booklets and retail marketing collateral- Contributed to launch of Meal Kitz product, including packaging, recipe writing and testing, and overall content support- Creation of website content, product descriptions, ad copy, video scripts and more

- Served as the Managing Editor of Flight Centre’s quarterly travel magazine, Travel ideas- Implemented a sub-editing process for all FCTG-branded publications and direct marketing pieces- Managed the scheduling and distribution of content briefs- Social media content creation with strong engagement results for FCTG activity

- Wrote and edited FCTG website content, blog articles, marketing collateral, product brochures and newspaper advertorials. - Content champion for direct marketing for Flight Centre direct marketing campaigns- Wrote to SEO guidelines and content categories- Executed and shot a YouTube destination video for the Philippines

My role as product specialist at FCTG evolved from a product loading and editing position, to writing extensive product copy and coordinating new product platforms and collateral for FCTG consultants and customers.