Anna Hughes Email & Phone Number

Auckland, Nz

Auckland, New Zealand

The Head of Marketing & Partnerships is responsible for shaping the company’s growth strategy through innovative customer acquisition tactics, establishing and enhancing strategic partnerships, steering product development, and leading significant strategic initiatives.

Auckland, New Zealand

As the Commercial Partnerships Manager, I oversaw all partnership/sponsorship relationships internally and externally, connecting NZME brands and external brands to create best practice experiences for both audiences while raising the profile of NZME brands and ensuring partner brands are embedded within NZME content in agreed ways.* Worked across national and local brands, including but not limited to NZ Warriors, Auckland Philharmonia Orchestra, Auckland Art Gallery, Synthony, ASB Tennis Open, Auckland Rugby, Auckland Arts Festival, NZ International Film Festival and Fieldays, negotiating and producing contracts and delivering on agreed branding, talent inclusion and pricing.* Set annual budgets for nationwide and local events, ensuring flexibility and ease for content and branding opportunities ongoing, whilst ensuring everything ran to budget. * Manage direct report to ensure growth, confidence and learning opportunities are available.

Melbourne, Victoria, Australia

In this role, I was tasked with managing all business-to-business marketing for the Automotive and Insurance divisions of the business and business-to-consumer marketing for mortgage advisers.Key tasks within this role were to build, manage and enhance the group’s marketing by monitoring the points of engagement with business partners and customers and deliver high quality, consistent collateral and communication to aid that engagement.

Auckland, New Zealand

In this role, I was the Group trade brand custodian and champion of trade marketing content for all MediaWorks brands across all platforms and touchpoints to business and trade audiences, developing overarching plans, key strategies, and business marketing initiatives to achieve commercial objectives.* Developed briefs for creative, production and strategy teams in order to achieve on-brand, slick, professional trade marketing campaigns and material, including video content, designed to maximise engagement and connection with target audiences. * Provided trade marketing support and resources for all major sales pitches and presentations, including TV rate-card releases, large integrated business pitches, focus on agency and Top 100 clients. * Structured and managed client events to ensure maximum brand recognition and market-leading experience.

Auckland, New Zealand

In this contract role, I had dual responsibilities. As the Magazine Manager, I was responsible for ensuring a smooth transition for internal and external clients and revenue stability through a change of masthead ownership.I also held key account management responsibilities as the Senior Account Manager, tasked with overseeing the ANZ Bank, NZ Lotteries and Vodafone portfolio across APN print, online and magazines, focusing on creating bespoke native advertising content and editorial inclusion to meet client objectives.

Auckland

As the Brand Sales Manager, I was responsible for the partnership between station teams and The Radio Bureau to collaboratively lift the profile of TRN’s music and talk brands within the media advertising market.* Led TRN’s development of outstanding integrated proactive and reactive sales proposals for agency clients.* Aligned TRN’s brands with external media providers to build cross-media sales relationships.* Changed agency and client’s perception of TRN as a standalone radio company to a key multimedia offering.* Produced all brand communication, including brand videos, case studies and script writing, to ensure brand values, personalities and products were represented professionally and were consistently on-brand.* Raised the market profile for TRN and individual brands by creating industry events, including hostingresponsibilities.

2010 – 2011 - Magazine Manager, ACP Media Ltd· Responsible for setting and achieving budget across KiaOra and HOME New Zealand magazines.· Production of integrated, tailored responses to achieve agency, direct clients and classified advertising teams objectives to win new business and business off competitor titles.· Development and implementation of trade-marketing strategy for both titles.· Work directly with publishing team to ensure advertising partnerships are ‘on brand’ for the client and for the magazine title.2008 – 2010 - Senior Account Manager, ACP Media Ltd· Responsible for initiating new revenue streams from agency clients.· New business pitches to ACP.· Achievement of budget across 14 magazine titles.· Creation of ‘outside of the box’ initiatives to gain market share – e.g. Metro/Arnotts ‘Dining in the Dark’ – which gained media attention across television, newspapers and radio.2006 – 2008 - Strategic Key Account Manager, ACP Media Ltd· Responsible for top advertising client for ACP Media – Johnson & Johnson. · Grew Johnson & Johnson business with ACP by $300k in first year of Account Management. · Creating ‘off the page’ initiatives that ensure Johnson & Johnson are top of mind with consumers e.g. Next/Aveeno ‘Speaker Series’ that sold tickets to talks across the country with the editor, psychologist and health professional.

Auckland, New Zealand

Auckland, New Zealand

Diploma In Film & Televsion

Education record