Area of respinsibility: convection heaters Ballu, Electrolux, Zanussi, Noirot.RnD, product development, research, marketing analysis, strategy, pricing.

Area of responsibility - convection heaters (Ballu, Electrolux, Zanussi)Product development, production, supply and sales planning, OEM projects management, marketing strategy, implementation

Areas of expertise: competitive analysis, pricing and marketing strategy, product development, market research, forecasting, P&L management

Synthetic market analysis (market shares, trends, pricing, performance ratio, distribution, penetration, etc.); retail panel (GfK) analysis;Electrical cooking strategy and market activation plan elaboration, implementation & follow-up;Creative materials adaptation and development (packaging, key visuals, recipe books, POSM);ATL, BTL activities coordination (social media, demo, content, briefs, special projects, etc.)Product supply management and optimization: sales forecast & budgetProduct range upgrade and optimization, new products launchContribution to Sales & Operational MarginPrice positioningSales team support: proposals for promo deals, loyalty programsMarketing presentationsProjects 2013: various incentives to increase sell-out, specific and regular products and promo-sets developed and launched

Corporate and management reporting: monthly closing - actual PnL, sales, inventories, variances & expenses flows control, data consolidation and integration from SAP into global reporting system;Recurrent costs control, accruals and provisions verification, variance analysis;Preparation of annual budgets and forecasts withing strict deadlines; follow-up and compliance control;Various projects on business processes optimization, resource analysis, budgeting improvement:2012 - costs follow-up in effective cooperation with budget holders; 0,5% variance on travel budget vs actual expenses for Russia, Kazakhstan2012 successful implementation of cutting-edge sales adjustment distribution flow which enabled to faciltate a time-consuming labor-intensive process and enhanced its transparency;

Tender orgainzation, benchmarking, supplier appraisal;Reporting on vendor payment terms, turnover, average payment term, DPO management; vendors creation and master data management in SAP;Local purchasing and payment procedures elaboration;Projects:Extention of payment terms with suppliers in Russia and Ukraine; DPO increased from 15 to 30 days;Development and launch of electronic documents flow project (DocsVision) - debugging and maintenance;Electronic procurement management system implementation, end-user training, local administration;Local intranet relaunch, key user;Management commitment tool deployment - project support, testing, manuals elaboration.