Anna Ivanchenko Email & Phone Number

Billund, South Denmark, Denmark

Billund, South Denmark, Denmark

As a part of the Global team that defines long-term Audience & portfolio strategy the The LEGO Group I am responsible for shaping and further cascading of the Strategy for some of the key priorities segments. The strategy is shaped to support realization of the Mission of the LEGO Group: “Inspire & develop builders of tomorrow.”

Italy

Marketing Class is online school of marketing capabilities. Prividing consulting services to the businesses in two major areas:- Marketing capabilities training programs for Marketing and Leadership teams, Marketing Leaders coaching, Marketing teams organizational structures and transformations. - Business, Marketing and Brand strategy Our Clients List is represented by various industries (FMCG, Banking, Tech, Retail, etc), and includes companies like Reckitt, Mars, Raiffeisen Bank, Dailymotion, Didi Taxi, etc.

Moscow, Russia

Member of Russian Leadership Team & European Marketing Leadership Team. Leadership of Marketing & Innovations function (20 people). Areas of responsibility: Portfolio & Brands strategy for Russian market, Innovation strategy, Digital marketing; Consumer, Market & Shopper Insights, collaboration with European & Global marketing leadership teams.

Moscow, Russia

Responsible in development and impementation of Mars chocolate portfolio marketing strategy.Member of Russian Management Team, Global & European Marketing Leadership Teams. Leadership of Russian Marketing Team of up to 50 people, including Brand Marketing, Customer Marketing, Marketing Research, Activity Management.

Brussels Region, Belgium

Based in European HQ, Leadership of Regional Brand marketing strategy development and implementation for M&M’s Brand across Europe (35 markets). Member of Global Brand Board and Regional marketing leadership team, drove transformation of marketing WOW transformation across the region. Leadership of cross-functional teams (R&D, Activity Management, Supply, Finance) and international agencies (CLM/BBDO Paris, JKR London).

Moscow, Russia

⫸ July 2006 – April 2011, Portfolio Director Chocolate Bars, Moscow, Russia.Reported to Marketing Director MARS CHOCOLATE Russia.Leadership of the team of 10 Brand managers, responsible for portfolio of Chocolate Bars (75% of Total Mars Chocolate business). ⫸September 2004 – June 2006, Senior brand Manager M&M’s®, Moscow, Russia.Responsible for the brand growth in Russia. ⫸June 2000 – August 2004, Brand Manager Chappi/Kitekat, Mars Petcare, Moscow, Russia.Responsible for the brand growth in Russia.

Moscow, Russia

Junior Brand manager in the Category of Feminine Hygiene.