Anna Przewozna Email & Phone Number

Bonn, Nrw, De

Bonn, Nrw, De

Hørsholm, Dk, Dk

Responsibility: Leading marketing and sales team with sustained double-digit organic growth in infant nutrition - HMO’s.Key Accomplishments:• Transformed HMO business unit into a profitable and high-growth business.• Achieved recognition in competitive infant formula ingredients landscape for leading in science, marketing communication, customer support and service.• Developed a high performing, customer centric and agile commercial organization by integrating commercial strategy, marketing, sales and scientific communication into one team.• Improved customer satisfaction scores by building stronger partnerships and signing joint development agreements and long-term supply commitments.• Built a cohesive and engaged team, by focusing on strategy execution and collaboration with R&D, Operations, IP, Supply Chain and Product Design.• As part of daily leadership, focused on coaching with structured feedback, to enhance performance while improving contractual and negotiations skills in the sales team.• Formulated China Go-to-Market strategy, advanced dialogues with Chinese customers by building local market presence and commercial organization.• Standardized the sales process for scale: product overviews, specifications, sales materials, pricing, customer segmentation; aligned order to cash flow, SAP and SalesForce.• Helped clients solve complex strategy problems involving future uncertainties, resulting in improved customer partnerships.• Defined distributor evaluation and selection, aligned across product segments, driving simplicity and scale.• Built commercial business cases and rationale to support capacity expansion projects including CAPEX, OPEX, CMO and future value chain architecture.

Hørsholm, Dk, Dk

Responsibility: Lead Human Health Category team to ensure profitable category growth.Key Accomplishments:• Managed Category P&L: over EUR 200M revenue, delivered 9% organic growth.• Reviewed acquisition targets in due diligence process, leading to acquisitions of UAS Laboratories LLC and Jennewein Biotechnology (net value EUR 530M and EUR 310M, respectively). Achieved a stronger competitive position in the market and additional long-term value for shareholders.• Established an integrated post-acquisition product portfolio, branding, clinical trial plans and customer segmentation, which resulted in improved penetration.• Secured 36% category growth and rapid commercialization across Global Strategic Accounts (Abbott, Pfizer, Bayer and Reckitt Benckiser) by driving strong immune product sales.• Enabled customer feedback via global sales organization in the area of product formulation, design and clinical trials.• Defined new space opportunities in the microbial platform using market analysis, trend dynamics, existing scientific evidence and expected clinical trial success rate. The result was alignment of innovation pipeline projects with opportunities.• Restructured category strategy: expanded immune offering, entered into novel health spaces (oral care, low-grade inflammation, gut-brain axes, metabolic health, multi-strain high potency probiotics)• Hired and led a team of category managers as well as a scientific and clinical advisors for strategy execution.• Aligned the IP, Regulatory and R&D teams to strengthen patent applications pipeline. Evaluated licence opportunities to secure “Freedom To Operate” for existing and planned commercial portfolio.• Launched a novel digital platform - The Probiotic Institute which supports knowledge for health care professionals, researchers, key opinion leaders, as well as consumers. The result was an engagement of over 20 000+ Health Care professionals and the elevation of credibility of Chr. Hansen in the industry.

Hørsholm, Dk, Dk

Responsibility: Sales and Marketing strategy, communication tools development and customer value selling.Key Accomplishments:• Contributed to Chr. Hansen winning the title of #No.1 Most Sustainable Company in the World, by consistent effort to show the products’ positive impact on environmental challenges.• Commercialized a new product from concept maturation, business case evaluation, production implementation and customer field trials, grew product sales at 40% annually, by fostering a strong cooperation with sales account managers.• Set new standards for B2B marketing at Chr. Hansen, leading the development and execution of FreshQ 2nd generation launch, establishing commercial and technical sales toolbox, regional sales training sessions and marketing execution, engaging over 30% more customer leads globally.• Created the “Yellow Sheet”, a new sales excellence tool, which bridged commercial value selling and application, generating over 600 new sales projects with over 50 million EUR incremental sales revenue potential in just 6 months.PRESIDENT’S AWARD 2018EXCELLENCE AWARD FOR COMMERCIAL SALES AND BUSINESS SUPPORT 2019

Viby, Dk

Responsibility: Market research and new product development for Asia.Key Accomplishments:• Created a new Asia incubation team tasked with creating a regionally tailored NPD pipeline for local markets, structured a “Stage Gate Process” review method resulting in new product concepts in matured segments – projected sales forecasted to triple business revenue and volume by 2020.• Developed Arla Baby and Me, infant formula brand awareness in China: brand recognition increased by 8% and brand conversations increased by 60%. This directly supported volume and earnings growth for the brand.• Established a new sales channel leading to direct sales into top 6 health club franchises in China (500 outlets and over 3 million customers).

Viby, Dk

Responsibility: Category business development and brand management; P&L accountability.Key Accomplishments:• Developed the 2020 Category Strategy for the company’s largest product category (challenges, market data analysis, goal setting, NPD pipeline prioritization, financial targets, marketing and resource allocations).• Analysed factors driving the general category decline in the context of new strategy goals - delivering projected USD 43 million of volume driven revenue growth by 2020.• Revised brand architecture for lactose free product category (new product development, media strategy, distribution channels, product placement, budget management).• Delivered an annual growth of 75% for the Lactose free category with digital communication and consumer engagement in products’ unique selling propositions.

Viby, Dk

Responsibility: Led team in strategic Arla Global Brand and product planning across 12 Asian markets.Key Accomplishments:• Created South East Asia business plans for Global Categories Organization, impacting the future structure of global product portfolio and prioritization of selected new growth opportunities across global brands and private labels.• Secured increased sales contribution for Asia business unit, by shifting resources from marginally profitable ingredients business to stronger value added and branded products.• Worked directly with retailers and customer marketing teams to create new shopper growth opportunities.

Viby, Dk

Responsibility: Headed business reporting and new growth opportunities consolidation to allow prioritization of next year business strategy for Management Board.Key Accomplishments:• Contributed to the development of next year business strategy through identification of new growth opportunities.• Analyzed selective branded product categories negative promotion effectiveness and formulated recommendations.• Developed an automated tool for closing end of year marketing budget spend.• Co-created and launched the “Arla IDEA” - a new consumer centric ideation workshop.

Herrenberg, De

• A comparative industry research study with University of California, San Diego (UCSD) and SIBE on innovation management between US & German companies. The study identified success factors and best practices for driving innovation in both countries. • Designed and conducted online industry surveys combined with C-level executive interviews to gain insights. • Designed survey on Qualtrics PRO platform, monitored target distribution and conducted data extraction and analysis using Excel and SPSS. • Presented the results analysis with actionable implications for innovation-driven companies to the top DAX 100 companies (2012 Kompetenztag in Stuttgart).

La Jolla, Ca, Us

• Marketing and Sales Management – Dr. Prof. Tina Klein • Global Business Strategy – Dr. Prof. T. Somasundaram

Frankfurt Am Main, Hessen, De

• Supported planning and execution of 16 industry trade shows, attracting companies from over 50 countries.• Structured insights and data identifying potential improvement within customer relationship management.• Created a solution proposal in the form of an integrated customer E-Service platform and promoted the concept to the stakeholders. • Implementation of the platform was an unqualified success: besides improving customer satisfaction, it led to 13% increase in order volume.

Education record

Education record

International Business And Economics

Education record

Education record

Education record

Education record