Buddi Brand Inc. is a social wellness company. We believe that every human deserves to feel supported, connected, and they have a place wherever they are on this earth.We offer products, technology, partnerships, education, information, & resources that align with and move our mission, vision, and values forward healing as many individuals as possible through self connection, social connection, movement & community building.

● Initiated, led, & executed website redesign solution utilizing our cinema management system, realizing a 90% automated website, decreasing work hours needed from 18 manual hours to less than two hours per week.● Managed & coordinated necessary colleagues, vendors, and third-parties to complete website redesign & other marketing materials.● Establish inaugural strategic marketing & social media plan to grow/enhance our online community & reach in-person community.● Design/produce digital and print promotional materials such as e-blasts, member communications, fliers, newsletters, screen ads, and signage.● Distribute weekly e-newsletter.● Monitor and analyze website & email performance and make recommendations based on performance.● Manage social media platforms, currently Facebook and Instagram. Create and schedule regular posts, events, and other strategies to increase followers, likes, and engagement; monitor and respond to comments.● Create/identify visual content, including onsite photography and video of events, for use in promotions.Attend occasional board meetings & marketing committee meetings.

● Led and mentored global team of 5● Managed successful migration of large scale internal global reference website and several projects running simultaneously from. Including areas such as initial idea /request assessment, prioritization, planning, execution, implementation, training, and transition● Created project documentations such as project charter, scope, project plan, training plan and SDLC documentations such as technical documentation, functional design documents, and workflow processes.● Managed dependencies across programs and projects. Align communication between the cross-functional departments throughout the organization as it pertains to the project/program● Ensured program and project goals, objectives, milestones, and deliverables are achieved on schedule and within budget.● Actively managed communication, risks, action items, issues & changes. ● Worked with offshore teams and mitigates any communication & requirements gaps● Supported & worked on improving Project Management processes● Provided management visibility into project status while executing effective decision-making, approvals, and direction

● Identified and lead initiative with key stakeholders to develop a process that enables better pre-planning, workflow, communication, centralization of assets and execution of deliverables● Leverage voice of customer, global feedback, user testing, and analytics to create a more customer centric experience● Translate marketing objectives into compelling user-centered visual designs including landing pages, brand pages, series pages, product pages● Foster strong cross-departmental relationships to support partnership throughout various teams ● Revise schedules and daily/weekly list of project priorities and current status based on deadlines● Contact internal clients for any materials and information required to complete scheduled projects● Communicate regularly with stakeholders regarding current status of jobs in progress in creative/production/QA● Deliver impactful visual interfaces utilizing user-centered design principles & specific brand guidelines● Understand overall strategy for Lenovo worldwide to recommend a consistent approach for all Lenovo worldwide brand pages, series pages, sub-series pages, and events pages● Contribute to internal content development process in close partnership with internal clients, and external agencies ensuring content generation that effectively and efficiently fulfills business goals● Creative Director on homepage governance team for Lenovo.com, assembled to establish clear brand guidelines to bring brand consistency and a premium brand perception within the homepage banner space, across the globe on Lenovo.com● Spearhead designer checklist/guide to share governance guidelines globally with designers, managers, and directors ● Mentor team members and assist with new hire onboarding and training

● Lead strategic, multichannel creative representation of a brand including identity, voice, image, and experience ensuring deep understanding and alignment of business and customer needs● Work with clients to select vendors for production, based on quality control, budget, timing, and other needs● Research and identify customer segments for targeted digital campaigns● Monitor and analyze the effectiveness of landing pages, display banner, ad copy, and other creative assets● Communicate successes and failures of digital campaigns to client● Provide strategic insights to help accelerate the sales growth and profitability of paid search, display, social and other digital marketing channels● Focus on strategies to attract prospects, generate leads, inform sales, and transform data into impactful designs

• Develop Annual Marketing Calendar to organize all campus events, streamlining workflow process of marketing efforts related to creating significant increase in overall monthly creative workflow • Oversee production volunteers, training, structures and systems• Recruit, develop, and evaluate the Media and Production Team • Execute recorded and/or live audio, video and lighting production for rehearsals, weekend worship services, and internal/external special events • Create detailed order of service for campus services, ensuring that transitions are planned and well executed• Ensure communication of production details for weekend services and other special events• Provide constructive feedback to those serving in order to develop a culture of collaborative excellence• Spearheaded Annual Marketing Calendar for all events, holidays, special services to better organize and create efficiency within the leadership of the church campus• Produce creatives as necessary: graphics, write scripts for live and video recorded announcements

● Communicated and collaborated with key stakeholders including VP Product Marketing, VP Corporate Marketing, VP Business Development, Director of Content, account managers & marketing teams to produce designs that meet business objectives, KPI’s and marketing strategy● Integral contributor to corporate and product marketing strategy, with specific attention to user experience, connection, A/B testing, conversion, and retention● Executed implementation of departmental/cross-departmental standards, by developing practices and processes with a purpose to create organization that simplifies workflow, decreases overall work time and increases productivity in a startup environment● Owned and managed conceptualization through execution of multiple creative & digital marketing projects to include: building email (design and code), landing pages, banner ads, Google display ads, Facebook ads, customer facing print projects, corporate marketing collateral, tradeshow materials, web design ● Expertly prioritized and managed projects in a fast-paced, complex work environment● Seamlessly executed company re-brand of B2C digital marketing objectives

● Collaborated with Sales, Support & Strategic Advisors to produce deliverables that achieve client vision, brand, and marketing strategy● Designed and coded custom responsive email templates and landing pages● Created landing page template library for new product/service launch● Developed concepts and final layout, suggest improvements as needed, and present final layouts to requestor for approval● Managed multiple emails projects simultaneously, meeting tight deadlines goals● Strong understanding of email marketing, web best practices & industry standards

● Collaborated with key stakeholders, including Director of Marketing, Sr. Designers, internal creative staff, brand managers & marketing team ● Managed assets, materials, and information for multiple digital marketing projects necessary to complete creative projects● Trained and mentored new creative staff on a rapidly growing team● Championed the use of an online project management tool that would centralize and improve organization of project assets, scheduling, internal client communication and efficiency for an expanding team; software was adopted and implemented● Proposed an Employee Handbook for growing team; delegated creation of handbook across creative team ● Adhered to strict pharmaceutical branding guidelines and federal legal guidelines to meet the needs of clients● Spearheaded new and recommended revisions to current departmental practices, processes, and tools achieving decreased overall work time and increased productivity● Created and managed a running asset inventory system

• Introduce & expand knowledge of basic computer skills (keyboarding, Microsoft Office Word, Excel, PowerPoint) to inmates at Swannanoa Correctional Center for Women (SCCW), & adult students at Goodwill Foundation Training Center, & various ABTCC campuses.• Develop student’s awareness of essential workplace skills to include (but not limited to): team building, creating professional office documents (letters, memos, reports, mail merges), reading & understanding technical & non-technical materials, self-management, building self-esteem, and meeting class & individual goals• Activate confidence, encourage positive thinking habits, and facilitate a compassionate and respectful learning environment with clear boundaries• Maintain paperwork imperative to continued funding of the program