Anna Young Email & Phone Number

Raleigh-Durham-Chapel Hill Area

Raleigh-Durham-Chapel Hill Area

Buddi Brand Inc. is a social wellness company. We believe that every human deserves to feel supported, connected, and they have a place wherever they are on this earth.We offer products, technology, partnerships, education, information, & resources that align with and move our mission, vision, and values forward healing as many individuals as possible.

Chapel Hill, North Carolina, United States

• Initiated, led, & executed website redesign solution utilizing our cinema management system, realizing a 90% automated website, decreasing work hours needed from 18 manual hours to less than two hours per week.
• Managed & coordinated necessary colleagues, vendors, and third-parties to complete website redesign & other marketing materials.
• Establish inaugural strategic marketing & social media plan to grow/enhance our online community & reach in-person community.
• Design/produce digital and print promotional materials such as e-blasts, member communications, fliers, newsletters, screen ads, and signage.
• Distribute weekly e-newsletter.
• Monitor and analyze website & email performance and make recommendations based on performance.

• Led and mentored global team of 5
• Managed successful migration of large scale internal global reference website and several projects running simultaneously from. Including areas such as initial idea /request assessment, prioritization, planning.
• Created project documentations such as project charter, scope, project plan, training plan and SDLC documentations such as technical documentation, functional design documents, and workflow processes.
• Managed dependencies across programs and projects. Align communication between the cross-functional departments throughout the organization as it pertains to the project/program
• Ensured program and project goals, objectives, milestones, and deliverables are achieved on schedule and within budget.
• Actively managed communication, risks, action items, issues & changes.

Morrisville, North Carolina

• Identified and lead initiative with key stakeholders to develop a process that enables better pre-planning, workflow, communication, centralization of assets and execution of deliverables
• Leverage voice of customer, global feedback, user testing, and analytics to create a more customer centric experience
• Translate marketing objectives into compelling user-centered visual designs including landing pages, brand pages, series pages, product pages
• Foster strong cross-departmental relationships to support partnership throughout various teams
• Revise schedules and daily/weekly list of project priorities and current status based on deadlines
• Contact internal clients for any materials and information required to complete scheduled projects

Chapel Hill, North Carolina Area

• Lead strategic, multichannel creative representation of a brand including identity, voice, image, and experience ensuring deep understanding and alignment of business and customer needs
• Work with clients to select vendors for production, based on quality control, budget, timing, and other needs
• Research and identify customer segments for targeted digital campaigns
• Monitor and analyze the effectiveness of landing pages, display banner, ad copy, and other creative assets
• Communicate successes and failures of digital campaigns to client
• Provide strategic insights to help accelerate the sales growth and profitability of paid search, display, social and other digital marketing channels

Raleigh-Durham, North Carolina Area

• Develop Annual Marketing Calendar to organize all campus events, streamlining workflow process of marketing efforts related to creating significant increase in overall monthly creative workflow
• Oversee production volunteers, training, structures and systems
• Recruit, develop, and evaluate the Media and Production Team
• Execute recorded and/or live audio, video and lighting production for rehearsals, weekend worship services, and internal/external special events
• Create detailed order of service for campus services, ensuring that transitions are planned and well executed
• Ensure communication of production details for weekend services and other special events

Raleigh-Durham, North Carolina Area

• Communicated and collaborated with key stakeholders including VP Product Marketing, VP Corporate Marketing, VP Business Development, Director of Content, account managers & marketing teams to produce designs that meet.
• Integral contributor to corporate and product marketing strategy, with specific attention to user experience, connection, A/B testing, conversion, and retention
• Executed implementation of departmental/cross-departmental standards, by developing practices and processes with a purpose to create organization that simplifies workflow, decreases overall work time and increases.
• Owned and managed conceptualization through execution of multiple creative & digital marketing projects to include: building email (design and code), landing pages, banner ads, Google display ads, Facebook ads.
• Expertly prioritized and managed projects in a fast-paced, complex work environment
• Seamlessly executed company re-brand of B2C digital marketing objectives

Morrisville, NC

• Collaborated with Sales, Support & Strategic Advisors to produce deliverables that achieve client vision, brand, and marketing strategy
• Designed and coded custom responsive email templates and landing pages
• Created landing page template library for new product/service launch
• Developed concepts and final layout, suggest improvements as needed, and present final layouts to requestor for approval
• Managed multiple emails projects simultaneously, meeting tight deadlines goals
• Strong understanding of email marketing, web best practices & industry standards

Asheville, North Carolina Area

• Collaborated with key stakeholders, including Director of Marketing, Sr. Designers, internal creative staff, brand managers & marketing team
• Managed assets, materials, and information for multiple digital marketing projects necessary to complete creative projects
• Trained and mentored new creative staff on a rapidly growing team
• Championed the use of an online project management tool that would centralize and improve organization of project assets, scheduling, internal client communication and efficiency for an expanding team; software was.
• Proposed an Employee Handbook for growing team; delegated creation of handbook across creative team
• Adhered to strict pharmaceutical branding guidelines and federal legal guidelines to meet the needs of clients

Asheville, North Carolina Area

• Introduce & expand knowledge of basic computer skills (keyboarding, Microsoft Office Word, Excel, PowerPoint) to inmates at Swannanoa Correctional Center for Women (SCCW), & adult students at Goodwill Foundation.
• Develop student’s awareness of essential workplace skills to include (but not limited to): team building, creating professional office documents (letters, memos, reports, mail merges), reading & understanding technical.
• Activate confidence, encourage positive thinking habits, and facilitate a compassionate and respectful learning environment with clear boundaries
• Maintain paperwork imperative to continued funding of the program