Development and implementation of communication strategy in Russian market of Corinthia St Petersburg, a five-star hotel of the international group Corinthia Hotels, including marketing activity, brand representation, partnership projects, PR communications, reputation management, and social media.Development of Corinthia St Petersburg brand values and the hotel positioning at local and national market, as well as delivering the Corinthia Hotels company values and philosophy to Russian market.Implementation of the hotel’s new brand positioning as a part of global corporate rebranding, including new corporate identity in all communicational channels and launch of a new hotel website filling it with content in Russian language.Handling of PR communications. Writing of press releases and information materials, preparing content for newsletters. Social media management. Website content management. Hosting of journalist individual visits both Russian and international, as well as bloggers, and management of the following coverage. Organization of press trips to the hotel from New York and London. Professional photo shooting: updating the hotel’s portfolio and creating photo content for promoting the hotel's restaurant services.Establishing joint sponsorship projects with cultural institutions such as the Faberge Museum, the Diaghilev PS Festival. Creating and organizing special events in the hotel to form its reputation in St Petersburg market. Support of operations hotel departments, including restaurants, with marketing materials. Development of corporate presents. Interaction with corporate offices in London and Malta.

Management of PR communications of Kempinski Hotel Moika 22, a five star hotel in St Petersburg, which is a part of Kempinski Hotels group. Budgeting, PR planning and implementation of strategies for the hotel promotions at local, national and international markets. Direct contacts with publishers, editor-in-chiefs and journalists - representatives of international, national and local media, both life-style and travel trade. Direct work with the corporate office of Kempinski Hotels group, implementation of its strategies and politics at local market. Writing of press-releases, news-letters, organizing and conducting of press-conferences, press-tours, photo sessions, special events (VIP receptions, clients events, charity projects, fashion shows, etc).Management of the hotel’s homepage, social media, TripAdvisor page. Establishment and development direct contacts and partnerships with cultural institutions like Hermitage museum, Russian museum, Mariinsky and Mikhilovsky theaters, etc.Development and maintenance of the hotel’s frequent contacts with clients and partners by creating and distribution of regular news letters, organizing of special events and gifts.Organizing the hotel support of significant events in St Petersburg for its positioning at luxury segment among representatives of political, business and cultural elite, opinion makers and high life trend setters as well as at tourism field and among a wide audience. Planning and implementing of advertising campaigns at local media, in international catalogues and listings; informational support in Internet.Support of operation needs of the hotel as well as its restaurants, bars and SPA center with printing materials, both image and informational, according to the visual identity standards of the company.

Development and implementation of the hotel’s communication strategy at Russian national market. Organizing and management of PR communications and advertisement, work with homepage and social media. Printing materials development, creating of special packages, writing of press-releases and information materials. Organizing of partnership projects and marketing researches. Cooperation with business associations and hotel’s head office in Austria.

Management of image of Hotel Astoria and Angleterre Hotel, two of the leading historical hotels of St Petersburg, which are owned by The Rocco Forte Collection company. Budgeting, PR planning and development of strategies for the hotels promotions at local, national and international markets. Adaptation of PR programs done by the company head office in London at Russian market. Direct contacts with publishers, editor-in-chiefs and journalists - representatives of international, national and local media, both life-style and travel trade.Writing of press-releases, organizing and conducting of press-conferences, press-tours, photo sessions, special events (VIP receptions, clients events, charity projects, fashion shows, etc).Representation of the hotels at professional and business associations, and Tourism committee of St Petersburg city administration. Establishment and development direct contacts and sponsorships with cultural institutions like Hermitage museum, Russian museum, Mariinsky and Mikhilovsky theaters, etc.Organizing the hotels support of significant events in St Petersburg for their positioning at luxury segment among representatives of political, business and cultural elite, opinion makers and high life trend setters as well as at tourism field and among a wide audience. Planning and implementing of advertising campaigns at international and local media, ininternational catalogues and listings; informational support in Internet.Support of operation needs of the hotels as well as their restaurants and SPA centers with printing materials, both image and informational, according to the visual identity standards of the company. Development and maintenance of the hotels frequent contacts with clients and partners by regular news letters, special events and gifts.

Management of image of the one of the leading Russian manufacturers of man's clothes. Long-term image strategy development . Creation of the company’s communication strategy and it’s implementation during the restructuring period. Corporate image development at national and regional level of communications. Establishment of the company’s relations with leading federal and regional printed mass-media, TV channels, news agencies, with professional community. Corporate web site creation. Writing of press releases, organizing of top management interviews to mass media.

Management of image of the biggest commercial bank of Russia in St.-Petersburg and North-West region. Planning, development and execution regional PR campaigns according to the plans of the central office of the bank. Adaptation of national PR campaigns to the region specificity within the goal to promote and protect the image of the bank. Representation of PR interests of the bank in the regional state authorities, public organizations and international public associations.Development of corporate communications inside the regional office and between the regional and the central offices. Writing of press releases. Management of publications for the corporate newsletter, Intranet and Internet web site.Establishment relationships and representation of the bank PR interests in leading business print mass-media, on TV and radio channels in St.-Petersburg, in news agencies and Internet-resources; close interaction with press-departments of regional state authorities.Organizing of press conferences and image events. PR support of image events. Organizing of round tables and conferences for the bank clients. Participation in the sponsoring projects of the bank.

Management of press-centre within the leading FMCG company in Russia. Development of brand PR strategy for all company brands (national, local and international): Baltika, Arsenalnoye, Carlsberg, Fosters, others. Interaction and cooperation with PR departments of BBH, Scottish and Newcastle and Carlsberg - shareholders of the Baltika Brewery.Development of PR strategies for company portfolio of brands, for corporate and top management image. Management of the press-center with 7 people within department, including 4 regional representatives in each key region. Supervision of yearly PR plans development and execution. Supervision of operational PR plans fulfillment.Organized PR support of promotion campaigns of company brands (Baltika, Carlsberg, Arsenalnoye), PR support of re-launches and re-positionings (Baltika, Arsenalnoye), developed national PR support plans for 2 national brand launches (Fosters, Khrustalnaya mineral water). Organized international PR campaigns linked with company brands (Oxford balloons festival, UK).Close interaction with brand management department / media buying department. Building brands specific PR plans focused on brands benefits / RTB, integration of PR plans into overall brands advertising activities.Company PR and top management PR. Crisis PR. Organized and led 9 press – conferences with national coverage on TV / print / radio. Improved overall image of the company and attitude of key national media towards the company, established close link and immediate contact of the company with key media channels.Building relationships with top national business and life-style editors / publishing houses. Agency relationships and third parties contracts management.

Development of PR proposals for agency’s clients, writing articles for federal mass-media; support of information relationships with print mass-media during President, Governors and State Federal Duma elections in 2000, liaison with regional and federal mass-media.