Client: T-Mobile

Clients: American Express, T-Mobile

Lead brand strategy work from conception to completion. Projects typically include: kickoff workshop, stakeholder interviews, immersion, brand positioning, architecture and nomenclature, naming, and identity work.Partner with senior clients to build their brands from the ground up or reposition them to take on new challenges in the marketplaceOversee the development of creative briefs detailing opportunities for Copywriting and Design teams from brand strategy outputPartner with Creative to translate brand strategy into full verbal and visual identities for early-stage startups and mass brandsResponsible for understanding the consumer, brand, category, and staying attuned to culture to deliver strong insights and a strategic point of view for B2C & B2B brandsMentor junior strategists and colleagues to hone their craft and skills

Execute all touch-points of brand development by creating go-to-market strategies for existing and emerging brands, including: PepsiCo, Diageo, Albertsons, Merck Animal Health, KIND, Bayer, Girl Scouts USA, TerrAscend, Rite Aid, and moreLead and moderate primary qualitative and quantitative consumer research, both in-person and through (COVID-friendly) online platforms, uncovering rich consumer insights that translate to brand revenue generationCreate extensive consumer and category trends reports based on intuitive forecasting, specialty trade show attendance, and investigating brick and mortar retail stores, website and online publicationsProduce trend-forward events to garner key insights through an alternate, qualitative research approach that yields in-context, organic learningsManage studio workflow across strategy, design and account teams to ensure seamless collaboration and timely, high-quality deliverables to clientsAssist in execution of brand workshops and brainstorms for client partners

Was responsible for account management of key global clients, including: Glade, PepsiCo, FreshDirect, Ann Taylor, New York & Company, Gwynnie Bee, Drano, and DannonAssisted in brand strategy developmentResponded to RFPs and developed project proposalsMaintained knowledge of market conditions and brand activity, creating insightful analysis reports for client distribution and company website publicationCollaborated with the strategy, design and production teams, along with external partners, to maximize efficiency and manage timelines Wrote thought-pieces with compelling POV about relevant branding industry topics for publishing on company website and blogProcessed and tracked all company purchase orders, invoices and other financial needs

Merchandised window and in-store displays weekly to feature new product, utilizing props, signage and mannequinsDressed mannequins to create a product story and showcase key items to drives salesStyled clients by establishing personal relationships and offering fashion expertiseInventoried, processed and tagged clothing items received directly from wholesalerManaged and utilized social media platforms to bring consumer awareness to merchandise, sales and promotions Created visual media and signage to detail storewide promotions and events, using Adobe Photoshop, Adobe InDesign and Microsoft Word

Edited all fashion articles in AP Style for printed lifestyle magazine, published semi-annuallyCollaborated with staff on improving effective communication techniquesAttended editor and writer meetings to brainstorm magazine improvement and readership growth Researched and reported on fashion trends for magazine’s online edition, adhering to weekly deadlinesProduced web column reporting on Milanese fashion and culture while studying abroad

Merchandised five footwear brands to highlight new product in showroom and in-store at Bloomingdales, Ricky’s and select pop-up shopsFacilitated local promotional pop-up events for consumers on the behalf of Havianas sandals to drive brand awareness and interactionPerformed extensive market research in-store and online analyzing footwear category landscape at a range of price points to create reports that would inform buying decisions on the behalf of showroom and clientsMarketed five footwear brands via Facebook, Instagram and Pinterest to vendors, including: Bloomingdales, Free People, Anthropologie and Ricky’s (brands included: Havianas, J Shoes, Koolaburra, London Sole, Gola)Co-managed booth and engaged potential buyers at PROJECT NYC Tradeshow to drive sales for footwear brandsManaged inventory data and reconciled weekly inventory reports for five footwear brands

Merchandised floor sets and windows according to corporate merchandising documents to properly showcase key itemsComposed original outfits for mannequins to create a product story and enforce the corporate brand positioningMaintained a visually appealing environment and adhered to strict corporate guidelinesProvided excellent customer service by styling and fitting a variety of clients and building relationships with recurring clients to drive sales

Formatted and uploaded content to The Wistar Institute's website (wistar.org), using a Drupal-based content management system (CMS)