Anna Kaplan Email & Phone Number

Client: T-Mobile

Clients: American Express, T-Mobile

Lead brand strategy work from conception to completion. Projects typically include: kickoff workshop, stakeholder interviews, immersion, brand positioning, architecture and nomenclature, naming, and identity work.Partner with senior clients to build their brands from the ground up or reposition them to take on new challenges in the marketplaceOversee the.

Greater New York City Area

Execute all touch-points of brand development by creating go-to-market strategies for existing and emerging brands, including: PepsiCo, Diageo, Albertsons, Merck Animal Health, KIND, Bayer, Girl Scouts USA, TerrAscend, Rite Aid, and moreLead and moderate primary qualitative and quantitative consumer research, both in-person and through (COVID-friendly).

Greater New York City Area

Was responsible for account management of key global clients, including: Glade, PepsiCo, FreshDirect, Ann Taylor, New York & Company, Gwynnie Bee, Drano, and DannonAssisted in brand strategy developmentResponded to RFPs and developed project proposalsMaintained knowledge of market conditions and brand activity, creating insightful analysis reports for.

State College, Pennsylvania Area

Merchandised window and in-store displays weekly to feature new product, utilizing props, signage and mannequinsDressed mannequins to create a product story and showcase key items to drives salesStyled clients by establishing personal relationships and offering fashion expertiseInventoried, processed and tagged clothing items received directly from.

State College, Pennsylvania Area

Edited all fashion articles in AP Style for printed lifestyle magazine, published semi-annuallyCollaborated with staff on improving effective communication techniquesAttended editor and writer meetings to brainstorm magazine improvement and readership growth Researched and reported on fashion trends for magazine’s online edition, adhering to weekly.

Merchandised five footwear brands to highlight new product in showroom and in-store at Bloomingdales, Ricky’s and select pop-up shopsFacilitated local promotional pop-up events for consumers on the behalf of Havianas sandals to drive brand awareness and interactionPerformed extensive market research in-store and online analyzing footwear category landscape.

Merchandised floor sets and windows according to corporate merchandising documents to properly showcase key itemsComposed original outfits for mannequins to create a product story and enforce the corporate brand positioningMaintained a visually appealing environment and adhered to strict corporate guidelinesProvided excellent customer service by styling.

Formatted and uploaded content to The Wistar Institute's website (wistar.org), using a Drupal-based content management system (CMS)