Anna Kardanova Email and Phone Number
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With over a decade of experience in finance management, operations, and B2B marketing, I am a results-driven Chief Operating Officer and Business Development expert passionate about driving strategic growth and operational excellence. As COO at AdBeam, I lead business development efforts and operational strategies, optimizing processes and ensuring smooth execution to expand market reach in Russia and CIS regions.Throughout my career at renowned organizations like Sony and Resilux, I have developed a strong proficiency in credit control, financial analysis, and customer acquisition strategies, consistently exceeding business goals. My key strengths include designing and implementing financial structures that drive sustainable growth, improving operational efficiencies, and leading cross-functional teams to execute complex business projects.I excel in crafting digital strategies, navigating go-to-market initiatives, and leveraging my in-depth knowledge of market trends to uncover untapped potential. My passion for innovation and commitment to excellence empowers me to help companies elevate their market positioning and accelerate growth. I thrive in dynamic environments where my skills in financial management, business development, and operational leadership can be fully utilized to achieve impactful results.
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Chief Operating OfficerAdbeam Agency Jul 2022 - PresentMoscow, Moscow City, RussiaKey Responsibilities:1.Developed business growth strategies across product, sales, marketing, finance, and team management.2.Conducted business process analysis, identified weak points, and optimized or implemented new processes.3.Prepared, monitored, and optimized P&L, Cash Flow, Sales Plan, and project profitability.4.Conducted market and competitor analysis to identify growth opportunities in sales and marketing.5.Executed B2B sales presentations and contract negotiations.6.Built strategic partnerships (sourcing partners, negotiating terms, and finalizing contracts).7.Established pricing models for agency services.8.Participated in tenders (sourcing, preparing proposals, delivering presentations, negotiating, and signing contracts).9.Developed and executed marketing strategies (set tasks for the team, monitored KPI performance, and optimized processes).10.Conducted customer development interviews to uncover business growth and improvement areas.11.Managed recruitment and onboarding of new employees.12.Created original content and developed a personal brand as an additional client acquisition resource.13.Explored and expanded into new markets, including international expansion.Achievements:Established sales and marketing departments from scratch (audited processes, set goals and KPIs, developed and implemented new workflows, hired and trained staff).Transitioned from relying on word-of-mouth to a multi-channel client acquisition system (organic traffic, paid ads, conferences, and content marketing).Developed a comprehensive sales process for incoming website traffic and cold outreach (sales scripts, proposals, objection handling, and brief creation).Delivered presentations at 12 conferences and webinars.Increased the share of international clients in the portfolio by 50%.Achieved 100% sales growth within a year.Successfully participated in tenders, securing major clients for the agency (IT, EdTech, Fintech) -
Digital Marketing SpecialistAdbeam Agency Dec 2020 - Jul 2022Moscow, Moscow City, RussiaResponsibilities:1. Conducting target audience analysis and developing customer personas.2.Performing competitor analysis, hypothesis testing, and validation.3. Assessing niche demand and determining market share.4. Analyzing paid traffic and identifying traffic sources.5. Designing the customer journey map (CJM) with appropriate tools tailored to audience personas.6. Auditing advertising activities to ensure the achievement of set goals and KPIs.7. Preparing briefs for creative assets (banners, unique selling propositions, copy).8. Auditing website usability and ensuring it provides necessary information for the target audience.9. CRM analysis and reporting.10. Developing marketing strategies, evaluating tasks, and setting priorities.11. Managing projects to ensure tasks align with the overall strategy.12. Engaging with clients to identify needs and recommend appropriate services.13. Drafting estimates and commercial proposals.14. Delivering presentations and public speaking.15. Handling documentation and accounting matters.Results:Increased customer lifetime value (LTV). Average LTV 2-3 years.Boosted agency revenues from upsells by 30%.Launched a new service offering (email marketing). -
Credit ControllerSony Jun 2015 - Dec 2020Moscow, Russian FederationMy main responsibilities include:⢠Ensure the outbound deliveries released for shipment are within the credit limit and in conformity with the duly authorized payment terms provided a customer has no overdue. Interacts with Field Marketing, Logistics⢠Daily credit control reporting⢠Current/overdue Accounts Receivable and timely customer cash collection control, reporting and analysis; SAP credit management data entry⢠Interact with 3rd parties on the Accounts Receivables insurance and factoring⢠Control Bank Guarantees and other security means of payments collection⢠Weekly & monthly cash collection forecast⢠Participate in SAP/BW developments on the respective area⢠Carry out other business tasks given by line and upper managers⢠Support growth of Russia and CIS business through value-added analytics on actual performanceSome Achievements within this position⫠Development of new credit control report for optimization of business procedures⫠Proved shortening of overdue days -
Finance ManagerResilux Jun 2014 - Jun 2015Moscow, Russian FederationMy main responsibilities include: ⢠Put in the system Navision the information needed for management purposes (sales of product, purchases, payments and etc.)⢠Monthly monitoring of inventories of finished goods and materials in stock in Navision⢠Monthly monitoring of the correct introduction of information by other users Navision, error detection⢠Advising employees to work in Navision⢠Participation in the drafting of management reporting⢠Reporting on the request of the head⢠Control of accounts receivable and the establishment of reserves for bad debts⢠Making a report by the remnants of materials and finished goods inventory at the end of the month⢠Participation in the formation of prices for the company's products⢠Maintaining the register of payments and control of accounts payable⢠Creation of a credit profile clients, confirmation Payment Terms with headquartered in BelgiumSome Achievements within this position:⢠Improvement and introduction of new forms of credit profile to assess the solvency of customers⢠Creation in collaboration with the head office in Belgium and implementation of the evaluation system product returns from customers⢠Successful completion of the audit -
Outsourcing AccountantMazars Aug 2013 - Jun 2014Moscow, Russian FederationMy main responsibilities include:⢠Processing of primary documents (bank, customers, suppliers, expense reports, material and goods)⢠Preparation documents for tax audit, represent clients interest in tax government⢠Reconciliations with suppliers, customers and warehouse⢠Checking the correspondence of documents to the Russian accounting standards⢠Issuing primary documents for customers⢠Checking advance report and reporting representation expenses⢠Monitoring credit and debit liability (creation report on the unpaid bills)⢠Participation in the monthly closing period and creation internal reports to the head office⢠Preparation presentation for clients about results⢠Conducting daily cash flow activities⢠Participates in financial reporting processesSome Achievements within this position:⢠Successful completion of the tax audit (for all our customers)⢠Low error rate for the first half 2014 -
Financial ManagerAxitech Feb 2013 - Aug 2013Moscow, Russian FederationMy main responsibilities include:⢠Put in the budget financial information (cash flow, income and expenses)⢠Coordination and control of costs⢠Participation in the negotiation of contracts⢠Preparation reports for financial directorPassage of predegree practice. Theme of the diploma is āWays of formation and use of financial resources in the enterpriseā.
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Assistant AccountantEy Dec 2011 - Feb 2013Moscow, Russian FederationMy main responsibilities include:⢠Processing of primary documents (foreign and Russian suppliers)⢠VAT accounting for foreign suppliers⢠Documents archiving⢠Preparation documents for tax audit⢠Compilation of registers and book purchases⢠Preparation of documents for payment
Anna Kardanova Education Details
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Finance And Financial Management Services
Frequently Asked Questions about Anna Kardanova
What company does Anna Kardanova work for?
Anna Kardanova works for Adbeam Agency
What is Anna Kardanova's role at the current company?
Anna Kardanova's current role is š¶Chief Operating Officer | Chief Business Development Officer | B2B Marketing and Sales.
What is Anna Kardanova's email address?
Anna Kardanova's email address is an****@****beam.ru
What schools did Anna Kardanova attend?
Anna Kardanova attended Russian University Of Economics Named After G.v.plekhanov.
Who are Anna Kardanova's colleagues?
Anna Kardanova's colleagues are ŠŠ°Ńвей ŠŠ²Š°Ńов, Maryna Prusava, Svetlana Surikova.
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