Anna-Katharina B. Email and Phone Number
As the Founder and CEO of Apond, I specialize in bridging European brands with American opportunities. With a deep understanding of market expansion, brand management, and cross-border strategies, I help businesses navigate the complexities of entering and thriving in the US market.At Apond, we partner with forward-thinking brands, offering tailored solutions that resonate across borders - from strategic positioning to sustainable growth.Let’s connect to explore how Apond can seamlessly support your brand’s success in the US.www.apond.us
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Founder And Managing Director At ApondApondNew York, Ny, Us -
Founder & Ceo Of ApondApond 2024 - PresentNew York City Metropolitan Area -
Omni Supply Merchandise Manager - Americas (Us, Ca, Mx)Cos Jan 2024 - Jun 2024New York City Metropolitan Area● Maximized selling potential through optimizing stock, driving and following up on allocation and replenishment strategies as well as cross channel and cross border moves for US, Canada & Mexico.● Conducted common strategy together with Global Teams and Store Operations for allocation and stock handling throughout both channels.● Led project management for new store openings, rebuilds and rebuilds. -
Global Omni Merchandise Manager - Business Unit KidswearH&M Jan 2023 - Dec 2023Stockholm, Stockholm County, Sweden● Led Global Merchandising Team within Kidswear Business Unit for 10 Regions, 75 markets, 3500 physical stores, 55 digital stores.● Conducted growth, selling and profitability through optimizing the Kidswear customer offer and experience both short & long term in our digital channels as well as OMNI. ● Conducted global commercial strategies and plans based on data driven insights and in collaboration with assortment teams, marketing, visual department and Regional Merchandise Managers. -
Senior Business Expert Planner - Menswear - Global Curate & Coordinate TeamH&M Jan 2022 - Dec 2022Stockholm, Stockholm County, Sweden● Led and over-looked the full 360 customer Menswear offer and 360 core team within the Business Unit.● Developed processes that strengthened and supported our product category teams in creating clear assortment plans that optimized our customer offer for all Menswear departments. ● Led, improved and deepened regional collaboration that enabled and enhanced our product categories teams to achieve a relevant assortment in each customer touchpoint and throughout all regions. -
Assortment Planner Menswear - Global Assortment OfficeH&M Jan 2021 - Dec 2021Stockholm, Stockholm County, Sweden● Full responsibility for planning, optimizing, and buying the full assortment width for Big Accessories, Underwear, Socks, Loungewear & Swimwear globally. ● Initiated and executed a wide range of changes that strengthen our customer offer and enabled us to better meet our customer demand. This has made me confident how the role can act as a catalyst for building a customer focused assortment.● I have worked intensively in creating clear assortment plans and executional focus areas that optimize our customer offer. For example, strengthening and create clarity in product categories, seasonal shifts and assortment presentation in store/online to better meet localized customer demand. And in collaboration with other functions or sales regions initiate targeted actions to better meet our customers through collaborative strategies and joint decision-making. -
Omni Merchandise Manager Kidswear - Region Central EuropeH&M Jan 2017 - Dec 2020Vienna, Austria● Team leader towards all other functions within the Region and towards Global functions as Global Assortment office.● Through a mindset with high emphasis on entrepreneurial thinking, creating, and securing the best customer offer by influencing allocation, visual set up, product perception, adapting local needs and exceeding the competitive landscape.● Implementing clear strategies and action plans for maximizing selling potentials and reaching profitable growth through reactive garment fulfillment flow and demand driven stock optimization throughout the full store portfolio. -
Wholesale Buyer KidswearBenetton Group Oct 2016 - Dec 2016Vienna, Austria● Main tasks involving: Analysis and planning of historical and current selling, budget preparation and product clustering, inventory management, securing right stock levels and supply chain.● Expanding and maintaining customer portfolio thru visiting and supporting customers, stores and area management. ● Administrating and visualizing a show room for sales of the current collection towards roughly 80 Stores in Austria. -
Floor Manager MenswearPeek & Cloppenburg Austria & Cee Sep 2014 - Aug 2016Vienna, Austria● Leading 15-20 employees with main tasks as; turnover and staff budget planning, personnel deployment planning, employee training and education, monthly dialog and salary talks.● In close collaboration with buying department set product assortment based on current selling tendencies and trend analysis.
Anna-Katharina B. Education Details
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Textile Business Economist, Dual Studies -
Private Business SchoolInternational Economics -
Private Business SchoolEconomics And Administration
Frequently Asked Questions about Anna-Katharina B.
What company does Anna-Katharina B. work for?
Anna-Katharina B. works for Apond
What is Anna-Katharina B.'s role at the current company?
Anna-Katharina B.'s current role is Founder and Managing Director at Apond.
What schools did Anna-Katharina B. attend?
Anna-Katharina B. attended Texoversum Ldt Nagold, Private Business School, Private Business School.
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