Anna Kelner Email & Phone Number

Doncaster, England, United Kingdom

In my role at Cast, I have recruited and mentored a new team, expanding my knowledge and expertise across fundraising and corporate relationships. Primary responsibilities and achievements:- Leading across communications and fundraising as a member of the senior leadership team- Developing the organisation’s Corporate affairs strategy- Business Planning alongside the senior leadership team- Leading data sharing and insights across the organisation to influence future planning- Integration of website API- Creating audience development plans- Contributing to a major Arts Council funding Application and leading on trust and foundation applications- Leading stakeholder and media relations- Leading on consultancy project with TRG Arts

North Yorkshire, England, United Kingdom

Following a restructure, I took on additional responsibilities as the Head of Marketing. I took the lead across all marketing campaigns, working with a team of up to six. Responsibilities included:- Creating and executing audience development strategies- Leading the Marketing Team in the development of all theatre production campaigns to maximise sales across all areas of income generation and reach a diverse audience- Leading on marketing concepts and content delivery for campaigns across print, digital and social media channels- Completing research projects in order to understand audiences and develop new initiatives- Networking and building contacts at events across the city

Leeds, England, United Kingdom

For a period of ten months I worked as the Director of Marketing and Communications, leading the communications team strategically and sitting on the theatre’s Senior Leadership Team. In addition to my other responsibilities:- Managing a six-figure marketing, communications and sales budget - Coaching the marketing, communications and sales team through redevelopment and reopening- Creating a reopening communications strategy- Recruitment of a communications team for the reopening

Cincinnati, Ohio, United States

In partnership with Spektrix, I explored four key areas, producing a report and for presentations at industry conferences. Responsibilities included:- Developing an audience for a new space - Membership schemes and giving - Comparing the two brands and their approach to marketing and content generation

Duties included: establishing and maintaining links with the Fundraising and Development Team, developing strategies for Patrons and Friends, and actioning plans to drive income within commercial areas, leading on marketing Christmas campaigns and copy writing.

Leeds, United Kingdom

Campaign planning and delivery, scheduling campaign activity across the season in coordination with the Marketing and Communications team, briefing and liaising with designers, ongoing work with external media buyers, printers and designers, establishing, managing and maintaining a database of volunteers, overseeing programme content, adapting copy.

Wakefield, United Kingdom

Wakefield, United Kingdom

Duties included: managing press cuttings and pitches, writing and distributing press releases, updating listings, distribution, print management, developing social media content, managing the website and updating content, CRM management. For 3 months I worked part-time as the Development Officer, managing individual giving and events.

Edinburgh, United Kingdom

Planning and logisticsPastoral careStage Management

Emerging Leader

Bachelor Of Arts (Ba), Drama And Dramatics/Theatre Arts, General, First Class Hons

Activities and Societies: Performing Arts Student Radio and Newspaper Netball Drama