I am a passionate marketer, who believes that there is no cookie cutter approach to marketing. Every business is different and requires a unique approach to their marketing needs. Me and my team help businesses from various industries who want to understand what marketing and PR could like for them. KENNEDY Marketing + PR will make your brand visible and drive growth. + We create unique marketing strategies.+ Develop content that will speak to your audience, drive them to your business and act on your messaging.+ Find the right partners and influencers for you to collaborate with to drive reach and find new like minded audiences. + Help you find your brand voice.+ Target the right media to help amplify your messaging.For more on how we can help you create a content marketing strategy for your business, contact me.✉️ anna@kennedympr.com.au☎️ 0402 089 688🌏 www.kennedympr.com.au

With multiple direct reports, no day, week or month is ever the same. I oversee three major pillars - Digital, Creative and Loyalty and ensuring every customer facing touch point across the business is in line with Wittner’s amazing heritageas one of the most trusted retail brands in Australia. I am apart of a team that create design lead affordable luxury shoes.

Responsibilities:• Marketing strategy planning as part of the Marketing team for the asset (Westfield Southland)• Managing all digital content strategy planning for the asset that aligns with the overall Marketing strategy. This includes the measurement and reporting of campaign performance, insights gained and assessed against goals• Daily management of the website including uploading new retailers, events and deals across all categories Fashion, Food and Family and updating the content to align with current campaigns in centre – identify where user improvements can be made and report back to National Support team• Identify the key target audiences and develop strategic digital plans to effectively communicate with these groups • Develop comprehensive SEO/SEM campaign briefs for our PR agency Sibling and work directly with their team to ensure these digital campaigns achieve the desired performance• Manage and oversee the roll out of content and brand voice across all social media platforms for the asset – including engagement with influencers, content management and content creation• Monthly reporting of all digital activities measured utilising data collected from multiple platforms including Google Analytics, Wi-fi data, social media engagement rates and email delivery program Responsys (Click through rates and unique open rates) and develop a deep understanding of the most appropriate timing for communications based on these insights• Responsible for managing and forecasting campaign budgets and delegating budgets to the Brand Experience Assistant• Managing end of month financial reporting, including budget review and turnover• Actively monitor macro and micro trends in marketing, digital and within the retail space• Collaboration with brands and influencers to create comprehensive digital and in centre campaigns to compliment the National Marketing strategy during key periods of the fashion seasons

As of 1 February 2017 my role has evolved as the Marketing team transition to the Brand Experience Team at Scentre Group. My title is now Brand Experience Executive where my core role will continue to focus on Digital Marketing but will be integrated with Experiential Marketing activities. In many industries, Brand Experience is emerging as customer-centric function representing a brand in its entirety across all touch points - something more powerful & strategic than marketing communications alone.This is an exciting time to be apart of this change and so watch this space.

Responsibilities:• Managing the CMS program for the company website (new site launched March 2015)• Writing and uploading all new content for the website• Managing the SEO (Search Engine Optimisation), which included updating all Alt tags for photos and content• Liaise with graphic designers for Display Ads • Manage all social media including Facebook, Instagram, LinkedIn, Google, Twitter• Manage relationships with national and international car and luxury goods websites – classiccars.com, James Edition and Classic Driver

No Stone was originally a fashion boutique on Greville street in Prahran which housed local and international brands for both men and women. The store closed in March this year and my role as the dirtector of No Stone emerged into something a little different. No Stone has now become a multifacted business. I take on various jobs that include bringing fashion labels and bloggers together to collaborate on projects or assisting emerging brands with developing their social media strategy.

My key role has been developing the brand and marketing strategy for a new breast cancer initiative. My ongoing role consists of both internal and external communications for the bayside private hospital. Tasks include:- Planning, managing and evaluating small and large scale events- Writing articles for internal and external newsletters- Strategic marketing for specialists- Forging relationships with local businesses and charities - Upholding the Cabrini brand - Assisting with internal marketing of departments and services

My major role as the Event & PR Manager of the Eastern Health Foundation was to develop and implement large fundraising events. This included all planning, sponsorship procurement, event management and volunteer engagement. In this time I successfully re-branded and executed the Maroondah Fun Run, planned and developed the first EH Ball, ran the Maroondah Golf Day and created a new Golf Day for Box Hill Hospital. As the PR Manager my role was to ensure all PR material was aligned with our corporate brand guidelines, assist the Foundation Director with all copy writing, assist the Major Donor Manager with the creative brief for all direct mail campaigns, engage with our patron Channel Nine's Peter Hitchener for all events and engage with the media for all fundraising activities.