Anna K. Email & Phone Number

Amsterdam, North Holland, Netherlands

Helping Backbase to bring their Business Banking product to the next level by shaping strategic user research function

Rotterdam, South Holland, Netherlands

At Osome I was responsible for the discovery research stage for various product teams and I also helped with building research processes within the company.- Played a vital role in the product development strategy by thoroughly describing user segments of entrepreneurs using a business maturity model and tailoring it to the company’s specifics- Influenced the redesign of core product experiences, achieving a 30% increase in NPS and customer satisfaction scores by meticulously researching client’s behavioural patterns, needs and expectations- Contributed to the company’s overall growth by helping to define the core product value proposition for different markets through collaborative efforts with several teams and the application of qualitative and quantitative research methods, such as Kano and PMF surveys- Advocated for a user-centric approach within product teams, integrating customer feedback into the majority of product decisions by implementing a continuous discovery method in user research

New York, United States

- Shaped the UX strategy for the Software Engineer program by aligning UX challenges with product goals, thus forming the product development backlog for the year 2022 around user needs - Identified key needs and differences of the US audience by conducting complex mixed methods research enabling the marketing team to formulate a new brand positioning and achieve a 15% increase in sales- Enhanced the team's understanding of student behaviour by successfully implementing new research processes, including feedback collection, student scoring, and alternative data gathering methods

London, England, United Kingdom

- Identified impactful business opportunities for the Wheely for Business product by finding 3 new business segments using mixed research methods, collecting and analyzing both quantitative and qualitative data- Helped to prioritize the B2B app redesign roadmap by identifying key user needs, which helped to reduce development time to 2 quarters- Strategized product development vision by establishing a process of continually sharing insights, providing recommendations, and conveying the user's perspective to product teams

Moscow, Moscow City, Russia

- Helped the product team get out of the crisis by reshaping the business model using product metrics analytics and research findings that increased the retention rate and LTV of the product by 30%- Achieved the Product-Market Fit that allowed to attract 2000 new paying students in one month by designing and implementing an iterative research process of rapid hypothesis testing- Drove constant improvement of the marketing and product insights by planning, designing, preparing, and running high-quality user research activities, such as interviews, surveys, usability testing, comparative and market analysis

Moscow, Moscow City, Russia

Project-based work for various companies (Russian Railways, Sber, VK, X5 retail group, E&Y)- Provided complex service design and research services for more than 20 top companies in various business segments (banking, retail, education, and health industries)- Co-created a strategy for entering international markets for 2 health tech startups by turning research findings into actionable customer goals- Conducted more than 30 projects on understanding user behaviors, needs, and motivations, using key research methods, frameworks, and tools, such as JTBD, CJM and Blueprints, Personas, System map and others

St Petersburg, St Petersburg City, Russia

- Redesigned the internal communication system which improved engagement by 40% by finding out the real needs of the company's employees - Designed HR-brand of the company for talented students and IT specialists that helped to attract 20 interns in two days by conducting quality brand and marketing research- Helped to form new positioning of the company by leading strategic brand design projects

Speculative Design

Instructional Design

Service Design Essentials

Brand Strategy

Bachelor Of Arts - Ba, Graphic Design, Gpa 3.5 Of 4.0