- Drive the product and business-planning process across cross-functional teams of the company.- Analyze consumer needs, current market trends, and potential partnerships.- Assess current competitor offerings, seeking opportunities for differentiation.- Analyze product requirements and develop appropriate programs to ensure they’re successful achieved.- Develop, implement, and maintain production timelines across multiple departments.- Appraise new product ideas and strategize appropriate to-market plans.- Strategize, implement, and oversee processes for increased productivity and growth- Assist in the coordination and implementation of marketing strategies.- Motivate the team, track performance, and report metrics