Trulioo is dedicated to verifying the identity of anyone and any business around the world. By leveraging world-class technology designed to make identity verification faster and more efficient, Trulioo is opening the door to the digital economy for everyone on the planet.As the Product Marketing Manager, I brought a new product to the market through the right messaging and positioning. I developed and facilitated a product demo enablement program with tailored messaging in preparation for the biggest industry events like Money20/20 or Token2049. As the owner of a competitive intelligence program, I analyzed the competitive landscape, defined competitive enablement, and crafted valuable content. Through research and analysis, I defined buyer personas and ICPs. I created and delivered sales enablement materials to equip customer-facing teams with tailored messaging and optimized value propositions.

At HelloFlow, we’re approaching the problem of digitalizing client onboarding in a new way. Through our no-code platform, you’re able to set up onboarding and related KYC processes, using all the needed local and global services - all in a few minutes.Gone are the days where you spend months, years, and way too many IT resources to set up a digital process 🚀As the Head of Marketing and Communication, I was in charge of developing effective marketing strategies that contributed to taking a product-focused company to the acquisition level in less than a year. As a team leader, I not only established and led a marketing team, but also coordinated activities that involved external stakeholders (PR & media, freelancers, etc.). I owned product launches, product portfolio optimization, website optimization, marketing campaigns, and more.Now part of Trulioo.

Main tasks:- Assisting with the organization and preparation for recitals, including preparation and delivery of marketing campaigns- Maintaining biographies, portfolios, repertoire lists, and upcoming events- Updating and maintaining artist's website and social media platforms- Writing compelling content including applications, marketing materials, etc.- Assisting with recordings- Growing artist awareness through social media platforms- Scheduling and organizing travel arrangements

Main tasks:- Optimizing, updating, and managing a website (WordPress)- Preparing and executing marketing strategy- SEO copywriting, article proofreading and editing, outreaching- Creating landing pages (WordPress, HubSpot)- Creating marketing content for various marketing initiatives such as a blog, social media, or content amplification- Coordinating marketing activities- Developing marketing automation strategy- Implementing marketing campaigns- Preparing marketing reports, analyzing data in order to improve performance

Main tasks:- Setting up and optimizing company pages within each media platform (website, Facebook, Instagram, Tripadvisor, Google) - SEO- Managing reputation, assisting with bad reviews, negative news communications- Writing, developing and strategizing online content production and scheduling- Building meaningful connections and encouraging community members through dialog and messaging- Moderating user-generated content and messages - Understanding social media metrics, interpreting the results, and taking action to increase the effectiveness of social media campaigns- Gathering customers' feedback and reporting to other departments

Translation internship mostly focused on Polish-English translation.Main tasks:- Translating and editing commercial articles, business plans, business offers for investors- Translating an official administrative website in order to create a tax manual for the company’s customers; creating formal documents- Managing WordPress webpage, YouTube channel- Data entry - filling up official forms and applications with customers’ personal data- Proofreading of academic article and handbook