Anna Knecht Email & Phone Number

Westmount, Quebec, Ca

- Own retail network relationships, marketing execution, and influencer partnerships from strategy to execution across multiple retailers, including Target, Nordstrom, Bloomingdale's, Pottery Barn Kids, Crate & Kids, Buy Buy Baby, and more.- Develop Omni-Retail strategy and budget for Target and Nordstrom.- Support on site experience team with site audits during key time frames and key launches for the company/customer.- Be merchant facing in partnership with Sales account lead and full retail team. - Develop Omni-Retail brief strategy in partnership with brand, category, and sales teams when large projects or opportunities arise.

Westmount, Quebec, Ca

- Served as the brand marketing expert for Dorel Juvenile brands, Cosco & Monbebe, ensuring communication internally across cross functional teams is fluid.- Delivered brand message & engage with the consumer through toolkits, consistency of messaging, and key activations. - Worked with creative team to deliver copy, packaging, and brand guidelines for both brands.- Partnered with Takumi & Mavrck for all influencer campaigns managed by brand team for key managed brands. - Collaborated with social team on monthly plan, elevating concerns/challenges. - Executed overall NPD data to help support direction and back up decisions.

Westmount, Quebec, Ca

Websites:- Built out web pages, added new products, and integrated APIs as needed across 3 brand websites.- Wrote monthly blog posts to increase SEO and drive website traffic.- Performed all website maintenance for private label brands, bringing website upkeep in-house.- Added pop-ups, email forms, and videos to private label brands’ websites. Photography/Videography:- Shot lifestyle photography and product videography for multiple Dorel Industries brands as needed for Walmart.com, websites, marketing materials, and social media.- Created shotlists for brands to align on vision and expectations, hired models, and directed shoots.- Edited photos and videos, adding CC to all videos and submitting .VTT files to Salsify. Graphic Design:- Created marketing materials as needed, such as visual catalogs and videos for Walmart corporate meetings. - Designed and developed first online shoppable catalog for Little Seeds Kids. - Designed 3 pages for Monbebe and Babideal websites during development phase to better communicate with developers.- Created content templates for social media, websites, & catalogs according to brand guidelines.Social Media:- Created content according to seasonality, post performance, and important dates through graphic design, photography, and videography for 3 brands across 15 different platforms.- Placed ads and tracked analytics. - Managed influencer partnership program, Mavrck. - Developed 10 social media channels for two private label brands.Walmart.com: - Created WPA campaigns through self-serve portal and provided weekly reports for upper management.- Helped develop WMC campaigns, designing mockups for inspiration and working with sales team to determine needs.- Worked with Walmart.com site team to determine Walmart.com editorial needs. Misc: - Managed multiple brand charity partnerships, including Watsi and KidsGardening.- Translated documents in Spanish, as needed.

• Created infographics for social media use (The Meeting Center).• Designed postcards for client to use on social media and in person fundraising efforts (Julia Willcoxon).• Edited travel videos for client's Youtube channel (flyingtheshed).• Photographed multiple clients for special events and social media channels.

Completed an immersive web development program with more than 1,000 hours spent learning and developing web applications using Python, Ruby on Rails, and MEAN, with exposure to Agile methodology. Personal Projects:- Check (Python, Django, SQLite, HTML, CSS, Bootstrap, jQuery) – A task management application similar to Trello. • Task manager where users can create, edit, and delete tasks, which are separated by due date and priority. • Responsive web design with animated home page that matches logo. • App features login, registration, and full validations. • Developed front-end, back-end, UI design, database structure, testing, and the logo.- Family Keepsakes (Ruby, Rails, PostgreSQL, HTML, CSS, Bootstrap) – An application designed to help families manage their family’s estate items. • App that allows families to manage their family’s estate by uploading their family’s keepsakes (photos, title, description, and cost) and adding items to their wishlist. • Can view a user’s profile to see which items they have added to their wishlist. • Count increases when a user adds that item to their wishlist. • UI design was created with Marvel.

Assisted various departments as needed: • Audited freight bills • Assisted with legal documentation • Organized company/customer account information

Cordova, Tennessee, Us

• Designed logos for properties as needed, infographs for internal marketing and social media marketing programs, and products for trade show and corporate use. • Assisted in the management of the Social Media Area Coordinators to ensure branding was consistent across all company managed properties.• Planned and released content for corporate social media accounts, as well as managed online presence for 90 properties.• Led creation of new property websites, working with developers to ensure each website had a consistent design, issues were resolved quickly, and all media relating to the website was correct.• Generated and released content for press releases and blog posts, also creating a rapport with properties and the media.• Photographed corporate headshots and was responsible for the filming and editing of corporate videos.• Represented company at trade shows, company summits, and vendor conferences.• Managed company relations with key vendors, including Microsoft, Yext, and XPS.• Compiled and analyzed monthly Year-Over-Year report and quarterly contest data for company-wide announcement.• Organized and executed quarterly volunteer and recreational outings for corporate office.

Memphis, Tn, Us

• Planned and orchestrated pop up event that raised over $3,000, benefiting the Ronald McDonald House.• Called donors and successfully secured over $1,500 worth of donations.• Managed multiple assignments every week from five supervisors.• Organized and revised donors’ information through Raiser's Edge Data Program.• Staged photoshoot and shot images of prizes for event.

Memphis, Tennessee, Us

• Planned and taught ESL lessons to more than twenty students from various countries. • Worked one on one with women to develop their English skills to ensure they were able to assimilate well. • Used Spanish when necessary to translate complex ideas.

• Organized company/customer account information• Verified and mailed invoices• Maintained and matched up invoices• Submitted bills into system for payment

Bachelor Of Business Administration (B.B.A.), International Business

Bachelor Of Arts (B.A.), Spanish

Computer Programming

Ux And Web Design Master Course: Strategy, Design, And Development

Spanish Language

International Business/Spanish