https://dukachi.com/

- Extra 5 mln registrations with zero budget- X4 in-apps subscription revenue uplift - Managed over $1 mln budget- 500K loyalty program participants- High-performing team of 19 specialists

Achievements: delivered Mobile First strategy with +23% YOY mobile apps revenue, +16% mobile share, +42% CR, +60% registration rate, +200% revenue from communication channels. - Acquisition strategy. Led strategy and execution of SEM, Display and Mobile App marketing campaigns. Reduced CAC by optimizing paid traffic acquisition. Focused on prioritizing campaigns that maximize LTV and ensure optimal ROI. Implemented ASO strategy by optimizing semantic core and creatives, integrating rate app algorithm. - CRM strategy. Delivered omnichannel CRM strategy by using emails, push, viber, in-apps messaging. Implemented Mobile CRM with focus on rich push notification. - Product development. Led the development of enhanced mobile apps and web-site, integrated conversion-driving product features. - Analytics & Insights. Established KPI’s for web-site and mobile apps performance. Improved the integration processes with 3rd parties. Created analytics dashboards to track performance and generate business-relevant insights. In-depth knowledge of Google Analytics, AppsFlyer, Firebase, Fabric, App Annie, Sensor Tower, AppFollow.- Team Management. Led 10 person marketing department responsible for acquisition, SEO, ASO, retention marketing. Coordinated cross-functional teams responsible for product development, analytics and design.

The Successful launch of 2 mobile apps with traffic drive of 2.5 mln of downloads. Customized e-commerce development. Strategic business planning. R&D based on the Artificial neural network. Supervising the work of contributors (UX/UI, development, QA, designers, video makers). Digital strategy development and control (SEO, PPC, SMM, Email marketing, PR, Content marketing). Tracking campaign performance, working with GA, App Annie, Sensor Tower. Regular research and analysis. Product management experience with international customers. P&L, Cash flow preparation.

Strategic and annual planning. Market research (macro environmental research, market size, and market share analysis, competitor analysis). New product launches. Price positioning, margin and price control. Channel development. Developing and executing promotional campaigns. Creation and administration of loyalty programs for end-users. BTL activities (exhibitions, training for distributors). Content creation (articles, web copy, newsletters, press releases). Coordination the work of designers, Web developers.

Labor market wage and compensation package analysis, bonus calculations, creation and implementation of incentive programs.