Anna Koerbel Email & Phone Number

Elkridge, MD, US

• Overseeing all communications including social media campaigns, community outreach initiatives, fundraising campaigns, promotional e-blasts, press releases, print materials, website, and graphic design
• Managing and growing the healthcare organization membership model
• Evolving and managing national and international sales of the "Caring for the Caregiver: Implementing R.I.S.E." program- a partnership with Johns Hopkins Medicine:o 1,700% increased gross sales over five years o.
• Launching the Diversity, Equity and Inclusion initiative including the “Vaccine Acceptance Among Communities of Color” series and “Maternal Health Equity: A wholistic approach to outcomes improvement for Black mothers”
• Responsible for COVID-19 pandemic response messaging and novel programmatic changes to meet the evolving healthcare landscape:o Installing an asynchronous e-Learning platform and developing new learning modules (i.e..
• Speaker: 2021 Illinois Health and Hospital Association's Annual IRMS Risk Management Meetingo “RISEing to Care: Improving Your Hospital's Response to Healthcare Worker Distress”

Ontario, California, US

• Creating and executing business development plans for existing acute care and outpatient service lineso Increasing Express Care monthly visits by more than 100% in 2017 as compared to prior year
• Creating and executing marketing plans for new services which includes the Center for Cardiovascular Health, a PVD Screening program, a new Family Practice Clinic, etc.
• Completing Market analysis of local post-acute healthcare relationships and development of a Post-Acute Network to include preferred provider groups, physician rounding, case management initiatives, liaison duties, and.
• Overseeing all external communications to include social media, press releases, and referral source relationships
• Overseeing, creating, and distributing formal internal communications such as employee Town Hall presentations, employee engagement activities, and Medical Staff newsletters
• Planning professional and community events like Quarterly Post-acute Forums, and community education events presented by a variety of departmental leaders

Toledo, Ohio, US

• Exceeding budgeted revenue and census goals of long-term care facilities in Pittsburgho Consistently lead the region in Key Performance Indicators: occupancy and contribution margin
• Creating and implementing strategic marketing and advertising plans for a newly constructed facilityo Successfully positioning the company at 150% occupancy to budget on opening day
• Presenting continuing education courses for medical professionals
• Planning and executing community-based marketing events
• Overseeing multimedia advertising campaigns
• Contributing to the design and development of sales and collateral pieces utilized by the division on a national level