• Overseeing all communications including social media campaigns, community outreach initiatives, fundraising campaigns, promotional e-blasts, press releases, print materials, website, and graphic design • Managing and growing the healthcare organization membership model • Evolving and managing national and international sales of the "Caring for the Caregiver: Implementing R.I.S.E." program- a partnership with Johns Hopkins Medicine:o 1,700% increased gross sales over five years o Developing/managing the “R.I.S.E. Network" shared learning model; 130+ healthcare organizationso Negotiating the partnership and overseeing development of the Caring for the Caregiver: Implementing R.I.S.E. e-learning modules through Siemens Healthineers• Launching the Diversity, Equity and Inclusion initiative including the “Vaccine Acceptance Among Communities of Color” series and “Maternal Health Equity: A wholistic approach to outcomes improvement for Black mothers”• Responsible for COVID-19 pandemic response messaging and novel programmatic changes to meet the evolving healthcare landscape:o Installing an asynchronous e-Learning platform and developing new learning modules (i.e. resilience and wellbeing, patient and family engagement, vaccine acceptance, etc.)• Speaker: 2021 Illinois Health and Hospital Association's Annual IRMS Risk Management Meetingo “RISEing to Care: Improving Your Hospital's Response to Healthcare Worker Distress”• Speaker: 2019 Next Generation Patient Experience conference; Palm Springs, CAo “Facing Workplace Violence Trauma”• Speaker: Press Ganey Learning Series; 2024o “How Johns Hopkins Supports Caregiver Resilience with the R.I.S.E. Peer Support Program”

• Creating and executing business development plans for existing acute care and outpatient service lineso Increasing Express Care monthly visits by more than 100% in 2017 as compared to prior year• Creating and executing marketing plans for new services which includes the Center for Cardiovascular Health, a PVD Screening program, a new Family Practice Clinic, etc.• Completing Market analysis of local post-acute healthcare relationships and development of a Post-Acute Network to include preferred provider groups, physician rounding, case management initiatives, liaison duties, and outcomes improvement• Overseeing all external communications to include social media, press releases, and referral source relationships• Overseeing, creating, and distributing formal internal communications such as employee Town Hall presentations, employee engagement activities, and Medical Staff newsletters• Planning professional and community events like Quarterly Post-acute Forums, and community education events presented by a variety of departmental leaders • Creating, managing, an analyzing large and small-scale advertising campaigns including newsprint, billboard, and television

• Exceeding budgeted revenue and census goals of long-term care facilities in Pittsburgho Consistently lead the region in Key Performance Indicators: occupancy and contribution margin• Creating and implementing strategic marketing and advertising plans for a newly constructed facilityo Successfully positioning the company at 150% occupancy to budget on opening day• Presenting continuing education courses for medical professionals • Planning and executing community-based marketing events• Overseeing multimedia advertising campaigns • Contributing to the design and development of sales and collateral pieces utilized by the division on a national level• Developing and maintaining relationships with referral sources (i.e. acute care administration and patient care staff, physician practices, non-profit managers, Home Care and Hospice companies, etc.)• Leading customer service encounters