Anna Kovalenko Email & Phone Number

Chicago, Il, Us

As the Product Marketing owner for the Risk Management and EHS solution portfolio, my projects encompass:- Establishing and nurturing the global brand reputation among EHS clients.- Overseeing the success of individual product launches within the portfolio.- Supporting and conducting voice of customer research to inform our strategies.- Influencing channel distribution, content development, and awareness strategies in collaboration with the Marketing team.- Crafting and executing scalable Go-to-Market (GTM) plans, pricing, messaging, and deliverables to enhance global awareness and grow engagement among EHS clients.- Taking ownership of GTM Launch Strategy, including prioritizing and driving customer-specific marketing initiatives to support roadmap growth and capitalize on platform customer opportunities.

Chicago, Il, Us

Schaumburg, Illinois, Us

Led Product Marketing launch initiative for a new API-based contactless payment solution, working closely with Marketing, Sales, and Product team on creating a scalable GTM strategy and client facing content to support Sales activities.

Chicago, Illinois, Us

I played a pivotal role in executing a product marketing rollout for new features and product launches. My responsibilities encompassed content creation, monthly newsletter management, and conducting customer and competitive research to establish market positioning and identify emerging trends.

Chicago, Illinois, Us

Collaborated with cross-functional teams to prototype, develop, and deliver enhancements and new features within an agile framework. Engaged with various stakeholders to define business needs and manage backlog while facilitating clear communication among internal and external parties.