Anna Kowalska

Anna Kowalska Email and Phone Number

Founder and coordinator of POLKA - Centre for Polish Women in The Hague | Lecturer Global Marketing & intercultural Competences at Hogeschool Leiden @ POLKA- Centrum voor Poolse Vrouwen
Anna Kowalska's Location
The Hague, South Holland, Netherlands, Netherlands
Anna Kowalska's Contact Details

Anna Kowalska personal email

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About Anna Kowalska

Internationally oriented marketing and communication professional with extensive experience in multinational FMCG environment, as an independent entrepreneur and lecturer. A true believer and a devoted promotor of internationalisation of higher education.Proven track record in successful brand building through deep consumer understanding on such brands as: Smirnoff Ice, Baileys, Schwarzkopf Poly Color and others.Extensive international experience: worked for more than 20 years in The Netherlands and 4 years in Poland, lived and studied for 2 years in France. Specialties:-Marketing and brand strategy development;-Brand positioning;-Launch and re-launch strategies development and execution;-Market and consumer research analysis;-Measurement and evaluation of marketing programs.

Anna Kowalska's Current Company Details
POLKA- Centrum voor Poolse Vrouwen

Polka- Centrum Voor Poolse Vrouwen

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Founder and coordinator of POLKA - Centre for Polish Women in The Hague | Lecturer Global Marketing & intercultural Competences at Hogeschool Leiden
Anna Kowalska Work Experience Details
  • Polka- Centrum Voor Poolse Vrouwen
    Founder And Coordinator
    Polka- Centrum Voor Poolse Vrouwen Jun 2018 - Present
    Haga, South Holland, Holandia
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  • Hogeschool Leiden
    Lecturer Global Marketing And Intercultural Competencies, Coordinator Internationalisation
    Hogeschool Leiden Aug 2012 - Present
    Leiden
    Head responsible for the minor Brand Management at the department of Commercial Economics.Lecturer minors International Business and various BA-courses in (global)marketing, marketing communications and intercultural studies at the faculties of Commercial Economics and Communication; teaches in English and Dutch.Member of the PR team of the Commercial Economics.Coaches project groups and supervises individuals during their internships and graduate thesis research.Coordinates Internationalisation of the department of Communication, which has led to significant increase in number of students going abroad within the Erasmus+ exchange program.Established cooperation with new Erasmus+ partners that strengthened appeal of the study abroad offer.Organized a study trip to Poland, visiting the Dutch Embassy and various companies in Warsaw and Krakow and participated in study trips to Istanbul an Dublin.Acquired new internationally oriented projects in order to improve the attractiveness of the current curriculum.Lectured at the international weeks organized by a French partner university in Lille (ISTC.
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  • Ak Works Marketing Consultancy & Project Management
    Owner
    Ak Works Marketing Consultancy & Project Management Sep 2009 - Present
    The Hague Area, Netherlands
    -2018- Founded POLKA - Centre for Participation for Polish women living in the Segbroek district of The Hague. POLKA aims at empowering Polish female immigrants in The Netherlands by supporting them in their personal and professional development, creating opportunities to participate in local community initiatives and voluntary work and, at the end, enhance better integration with the local society.-2018 -organized a family picnic for the Polish community in Segbroek, The Hague, as part of the worldwide celebrations of the International Children's Day.-2018 -conducted qualitative research amongst Polish immigrants living in The Hague identifying barriers to integration in the local society (in collaboration with a Polish research agency Meritum). 2009-2012 Imported and promoted Polish home and fashion accessories brands on the Dutch market.Started own fashion & interior accessories online store Splendissimo! and participated in several consumer and trade fairs in order to build brand awareness and expand distribution network on the Dutch market.Acted as marketing consultant for various clients operating on the Polish market.
  • Studio Aleksandra Gaca
    Co-Owner
    Studio Aleksandra Gaca Nov 2006 - Nov 2008
    Delft Area, Netherlands
    Co-owner, Marketing and Sales ManagerDeveloped and executed business strategy for 2007-2008; responsible for marketing, sales and finances. Developed internationalisation plans and acquired export subsidy (KvK) in order to launch new B2C and B2B collections at the international trade fairs in Paris and Rotterdam.Set up cooperation with production plants and subcontractors in Belgium, Austria and Poland and managed production process.
  • Diageo Nederland
    Brand Manager
    Diageo Nederland May 2003 - Jan 2005
    Utrecht Area, Netherlands
    Brand Manager on Baileys, Sherdians and gins portfolio (21% of the company GP)Oversaw volume, profit, brand equity targets and marketing budgets for the brand portfolio.Successfully developed and implemented strategic long-term and annual plans for Baileys that led to 16% increase of Baileys sales and increased consumption frequency of the target group in a declining market.Responsible for managing and evaluation of media planning and buying and media audits agencies on behalf of marketing dept.Conducted various consumer research and analysed sales, retail audit and brand performance tracking data (AC Nielsen, GFK), which led to optimized brand strategies.
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  • Diageo Nederland
    Brand Manager
    Diageo Nederland Jul 2000 - Apr 2003
    Utrecht Area, Netherlands
    Brand Manager for Smirnoff Ice brand (17% of the company GP, Successfully developed and implemented Smirnoff Ice launch strategy on the Dutch market (ATL and BTL strategies incl. media, PR, consumer and trade programs) that resulted in gaining no.2 market position and 18% market shares and overachieving the initial target by 220%.Developed brand communication strategy including local copy development and adaptation of global ads.Led cross-functional Smirnoff Ice launching team that resulted in more efficient and effective way of working.Coached and supervised trainees and assistants within the marketing dept.In 2002 received The Food Award "for the best market introduction of the year" for Smirnoff Ice brand awarded by Dutch retailers and consumers.
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  • Henkel Polska S.A.
    Brand Manager
    Henkel Polska S.A. Oct 1999 - Mar 2000
    Warsaw Area, Poland
    Brand Manager Body Care Cosmetics within Schwarzkopf & Henkel Cosmetics divisionSuccessfully developed and coordinated Xmas'99 project on behalf of marketing dept. incl. consumer offer, trade motivation program, POSM that led to Henkel record Xmas sales.
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  • Henkel Polska S.A.
    Junior Brand Manager
    Henkel Polska S.A. Sep 1997 - Sep 1999
    Warsaw Area, Poland
    Junior Brand Manager on Poly Color hair colorants portfolioDeveloped and implemented a successful launch of Poly Country Colors.
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  • Henkel Polska S.A.
    Assistant Brand Manager
    Henkel Polska S.A. Feb 1997 - Aug 1997
    Warsaw Area, Poland
    Assistant Brand Manager on hair colorantsResponsible for hair care brands Poly Color and Poly Kur.Successfully developed and implemented re-vitalization program for Poly Color Brillance brand on the Polish market (new price positioning, promotional strategy in media and trade).
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  • L'Oréal
    Product Manager
    L'Oréal Dec 1995 - Nov 1996
    Warsaw Area, Poland
    Product Manager on hair colorantsResponsible for implementation of promotional activities for Belle Color and Movida brands.
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Anna Kowalska Skills

Marketing Communications Brand Management Marketing English Marketing Management Native Polish Fluent English Driving License Social Media Entrepreneurship Management Very Good Dutch Knowledge Of Social Media Program Management French Microsoft Office Business Strategy B2b Product Management Passive French Windows Office Driving Licence Internal Communications International Business

Anna Kowalska Education Details

Frequently Asked Questions about Anna Kowalska

What company does Anna Kowalska work for?

Anna Kowalska works for Polka- Centrum Voor Poolse Vrouwen

What is Anna Kowalska's role at the current company?

Anna Kowalska's current role is Founder and coordinator of POLKA - Centre for Polish Women in The Hague | Lecturer Global Marketing & intercultural Competences at Hogeschool Leiden.

What is Anna Kowalska's email address?

Anna Kowalska's email address is ko****@****iden.nl

What schools did Anna Kowalska attend?

Anna Kowalska attended Université Pierre Mendès-France (Grenoble Ii), University Of Lodz.

What skills is Anna Kowalska known for?

Anna Kowalska has skills like Marketing Communications, Brand Management, Marketing, English, Marketing Management, Native Polish, Fluent English, Driving License, Social Media, Entrepreneurship, Management, Very Good Dutch.

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