Anna Kramar Email & Phone Number

Ukraine

Kyiv, Kyiv City, Ukraine

Украина

Brand advertising, Sales promotion, CRM, PR, Digital, SMM∙ Developed and implemented long-term and short-term Marketing strategies for the whole company and 18 fashion brands∙ Budget planning, managing and controlling process∙ Coordinating and managing team of 5 people∙ Fully organised store’s openings, shop-events (traffic and sales increase by approx. 20%), events for the media and influencers∙ Sales promotions with the full marketing support∙ Successful… Show more Brand advertising, Sales promotion, CRM, PR, Digital, SMM∙ Developed and implemented long-term and short-term Marketing strategies for the whole company and 18 fashion brands∙ Budget planning, managing and controlling process∙ Coordinating and managing team of 5 people∙ Fully organised store’s openings, shop-events (traffic and sales increase by approx. 20%), events for the media and influencers∙ Sales promotions with the full marketing support∙ Successful market launch of a new fashion brand in Ukraine with integrated marketing campaign (Scotch & Soda)∙ Establishing and maintaining relations with all the fashion editions, opinion leaders and influencers to receive wide reach both online and offline∙ Co-branding and co-partnership with top companies in different spheres ∙ Preparing internal and external analytical reports and presentations (marketing plans, forecast and post campaign analysis, CRM analysis) Show less

Украина

Marketing and PR, Business Development, Client Relationship, Corporate Social Responsibility∙ Developed and implemented annual Marketing and PR strategy, incl. firm’s positioning, digital strategy, budgeting∙ Initiated and fully controlled a new web-site production and company’s redesign with further marketing promotion∙ Organised conferences and other external events ∙ Regularly prepared all types of communication and advertising materials∙ Cooperated with Austrian… Show more Marketing and PR, Business Development, Client Relationship, Corporate Social Responsibility∙ Developed and implemented annual Marketing and PR strategy, incl. firm’s positioning, digital strategy, budgeting∙ Initiated and fully controlled a new web-site production and company’s redesign with further marketing promotion∙ Organised conferences and other external events ∙ Regularly prepared all types of communication and advertising materials∙ Cooperated with Austrian office representatives and third parties Show less

Украина

Internal & External Communications, Sponsorship, Charity, Corporate Social Responsibility∙ Involved in corporate communication plan implementation∙ Coordinated a new issue of the corporate magazine, alternative approach: cost optimisation for print version, digital version initiative∙ Supported corporate portal and social network

Украина

Brand management (Actual, Actimel), Assistant to Marketing Director & Marketing Research Team∙ Successfully relaunched a new product Actual (improved profitability by more than 20%, over plan sales, +20% of sales by new flavour)∙ Led import and local projects: profitability improvement, relocation, reformulation, line extension∙ Cross-functional effective collaboration within local and international teams∙ Coordinated conflict/crisis situations (risk assessment and… Show more Brand management (Actual, Actimel), Assistant to Marketing Director & Marketing Research Team∙ Successfully relaunched a new product Actual (improved profitability by more than 20%, over plan sales, +20% of sales by new flavour)∙ Led import and local projects: profitability improvement, relocation, reformulation, line extension∙ Cross-functional effective collaboration within local and international teams∙ Coordinated conflict/crisis situations (risk assessment and management)∙ Analysed KPIs, managed qualitative and quantitative research Show less

Украина

• Conducted market researches: micro- and macro- analysis of the environment for further foreign market entry• Prospected and communicated with potential customers (proposals and presentations development)• Provided translations of materials for analysis from English/Spanish into Russian/Ukrainian• Held administrative function: take care of all document flow

Master'S Degree, International Business (Specialization - International Marketing)

Bachelor'S Degree, International Business (Specialization - International Marketing)

High School