Sabina Musayev is an Israeli fashion brand who sells both for the local and international market. As the manager of the Marketing and Graphic Design team I've work closely with external studios for the creation of digital marketing content and developers for the construction of the upcoming new website. Inhouse the focus has been on editing of images and videos for the website, creating wireframes for the new web layout - currently being made - and constructing fashion calatogues in all it's different stages.

Consultant and Graphic designer in the fields of Branding & Visual Identity, Web Design & UX / UI.

Marketing◦ Analyzing the Israeli hospitality and contract market in search of new clients. ◦ Advise clients about products to meet their accurate needs. ◦ Coming up with concepts, planning and executing exhibitions in Israel. ◦ Continued International sales & customer support until Jan 2018 Design & PR◦ Running digital PR Newsletters, creating ad's for magazines and holiday cards.◦ Responsible for photographing for the Social Media Channels. ◦ Planning the website layout. ◦ Managing remote weave product line in Turkey. ◦ Leading the Design Studio until Jan 2018 including all previous work as the Director of Design. HR◦ Searched for new talented designers, building questionnaires for the Interviews, interviewing etc. Lecturing◦ Lecturing high school groups and colleges classes about the creation of fabrics. Touring the groups at Ramtex Design. Talking about everything from the History of the mill > Studio work process: trend research - building patterns - making a collection - development of fabrics > Marketing and selling > to the Mill and looms.

Design ◦ Managed multiple yearly collections for the US market as well as custom developments and collections for specific clients. ◦ Directed the designers, taught teamwork VS competitive work , built internship. ◦ Supervised all developments. ◦ Traveled to exhibitions in Europe. Analyzed trends & created trend researches.Marketing◦ Managed the sales in the US market.◦ Traveled on multiple business trips to the US yearly and meeting customers at their headquarters. ◦ Sustained customer relations, find new customers, researching and analyzing customers design directions ◦ Managed International Customer Support. PR◦ Created the PR campaigns on Instagram and in magazines.

◦ Created seamless pattern & weave bindings using computerized weave program & followed the product development in the mill. ◦ Drawing, planning layout, colorizing by hand and computerized techniques. ◦ Computerized archiving for all previous production. ◦ Customer researching to adapt the designs to the relevant market. ◦ Creating custom designs requested by the customers.

◦ Wrote test plans. Analyzed. Reported results.

◦ Wrote test plans. Analyzed. Reported results.