Anna Kushnir Email & Phone Number

Онлайн По Всему Миру

https://taplink.cc/anahata4242

Россия

Moscow, Russian Federation

Moscow, Russian Federation

Maxxium Russia (Denvew LTD: Courvoisier, Sauza, Jim Beam, The Macallan etc.)Head of Trade Marketing Department (off - trade) • analyze market situation, competitors' activities and sales needs in order to achieve Company’s competitive position on the market• lead and develop of the off-trade channels strategy and annual trade marketing plans based on Brand’s strategies across Russia• lead & coordinate TM team on a regular base• organize effective cooperation between Sales, Marketing and Trade Marketing which helps to achieved sales & marketing plans and deliveries via TM & Sales Force• assure Trade Incentive budget according to company strategy by project/brand/clientAchievements: • coach and lead TM managers and specialists with different marketing activities: promotional mechanics; pre & post evaluation a (ROI’s, P&L’s); analysis & different tactics • lead and develop CRM (2008)• create and implement Merchandising Standards for Russian Market - Best practice in Maxxium Worldwide. • develop and support TM plans with all Key Accounts and more than 150 regional networks across Russia

Moscow, Russian Federation

GE Money Bank (General Electric Consumer Finance) Trade Marketing Manager Develop and implement:• BTL activities for all channels• negotiation of trade activities with key retailers• planning and order system for POS materials for Moscow and regions• POSm Set for re-branding• budget allocation and trackingAchievements: 2 nominations - the Best employee in Marketing

Moscow, Russian Federation

Development and implementation:• off- trade strategy and activities for all channels of distribution. Negotiation of trade activities with key retailers (by chain) and with distributors. Market analysis (ACNielsen,). Budget/selling cost allocation and tracking• trade programs in a cost efficient way by making proposal of all Portfolio of the company • merchandising programs for all company portfolio for all channels of distribution• production of POS materials for trade activities.Achievements:• New Year Promo campaign 02-03 with mixed mechanics for all brands in 100 outlets in Moscow; 20 outlets in SPb; 45 outlets in Regions was cost effective and increased sales in 4 times• merchandising program started in 03-04 with 250 Moscow's Supermarkets (direct & non-direct key-off clients) that ensured increase of sales volume by 30% & continued for 1000 outlets in Moscow and SPb • motivation programs for different levels of Trade in Moscow and Regions (Distributor's management and personnel, outlet's purchase management, consumers) helped to achieve and overfulfil ambitious sales plans in accordance with Brand’s specifics.

Moscow, Russian Federation

Responsible for:• brand/action plan development; sales forecast recommendations; budget allocation and tracking• driving consumer’s and trade activities. Co-operation with advertising agencies (ATL/ BTL activities, POS materials etc.)• market analysis (ACNielsen, Business Analitica); pricing strategy.

Moscow, Russian Federation

A-T Trade Inc. Production and distribution food and beverages company (100% foreign capital; main brands: tea “Edwin”, coffee “Luxor”, “Fruiting”).04.2000 – 11.2001 Brand Manager Development and implementation of:• annual marketing plan for Russia & CIS (Edwin / Luxor). New product development. Control of marketing budget/ P&L statement• every day marketing activities within required marketing mix: Market/consumer research; pricing recommendations; in-store promotions • TV commercial along with advertising agency. Regional media buying through Moscow based and local agents. Achievements: • Edwin market share grew twofold and sales grew by 50% vs. 1999. Luxor coffee took 7% total market share in Ukraine in 6 months after launch• promotion budget was 50% more effectively used by changing promo agency and more detailed work with agency on costs.11.1999–04.2000 Trade Marketing Manager Responsible for:• development and day-to-day management of Sales Representatives Department, provided leadership for 7 persons workforce. Forecasting, analyzing and overseeing distribution of merchandize to retail outlets in SPb and Moscow • implementation of marketing activities to increase revenue; developing and overseeing trade promotions for key distributions personnel. Performed promotional campaigns for retail network in Moscow and other regions.

Moscow, Russian Federation

Responsible for development and implementation of promotion programs in accordance with client’s marketing goals.

Best Sales Representative Award’96.

Moscow, Russian Federation

Responsible for:• sales management of all named above brands• namely seeking potential distributors • developing store network, signing contacts, monitoring, etc.

Moscow, Russian Federation

Marketing Assistant• managed and trained a team of 20 promotion ladies for samplings and presentations • organization of merchandising activities within Moscow retail outlets• marketing research, promotion and advertising. Sales RepresentativeResponsible for building-up network of stores (negotiations, presentations, signing contracts).

Консультативная Психология: Эффективные Стратегии Практической Психологической Помощи

Master Degree, Work-Flow Management.

1994 Training courses in management, sales and merchandising ACE (PROCTER & GAMBLE) 1996 Special sales course (UNILEVER) 1997 Advanced.

Education record