Anna Kuznetsova Email & Phone Number

Chernivtsi, Ua

Responsibilities:• Briefing clients to match the design with business goals and objectives• Conducting surveys and quantitative analysis to understand niche trends• Wireframing Lo-Fi and Hi-Fi prototypes• Designing useful and modern user experience designs• Creating responsive/adaptive store designs• Performing visual design elements (banners, hero sections, illustrations, etc)• Improved store designs that led up to a 10% increase in sales• Developing mock-ups to new pages based on store design that improved user experience and SEO ranking

Key ResponsibilitiesKey Responsibilities- Preparing and presenting hi-fi mock-ups to internal teams and key stakeholders- Recommending alternative design solutions based on technical limitations. The ability for quick problem-solving earned positive feedback from stakeholders- Revamped website flows, reducing the frequency of misdirected customer service queries by 20% and increasing traffic to previously neglected pages - Conducted evaluative testing with 10+ participants using Userbrain and Askusers; synthesized and designed against findings which interaction for primary user flow by 18% - Redesigned the company's product page and dashboard account using only existing site components; reduced bounce rates and increased leads by 15% - Diving the development of clear design guidelines and assetsWorking closely with developers to implement the vision- Collaborating with product owner, developers, support, and marketing teams to frame and develop new product features- Customer Journey Mapping to see the client's unmet needs, his pain points and improve experience design that led up to increasing the interaction by 25%- Leveraging site analytics to identify opportunities to improve the site experience. Sign-ups increased by 13% for the first A/B test- Conducting A/B testing to assess the user impact of specific UI elements with the Google Optimize tool

Key Responsibilities- Collaborate and Manage the freelance Content Team (copywriters, editors, translators) to produce high quality content- Make the keywords research for the blog articles in 16 languages- Create technical tasks for the copywriters and translators- Optimize content considering SEO - Manage the freelancer workers when uploading the web content to WordPress blog- Share content through various social media channelKey Achievements- Created 200+ Logo Creation Tips pages in 6 languages with 50K+ sessions per month in Google Organic- Released the blogs for 14 lite version and got the 130K sessions per month in Google Organic- Created the viral content: video graphics, passed the online survey on the logo topics

- create visual aspects for social media pages and other marketing materials

Master'S Degree, Arts (Ma), Language Studies

French and English language and literature

Master'S Degree, Arts (Ma), Language Studies

Activities and Societies: French and English language and literature