• Provide SEO recommendations and develop content strategies that best fit client's objectives• Research keywords for content plans and create outlines for the editorial team• Monitor client's SEO performance and analyze large data sets using Google Analytics, Screaming Frog, SEMrush, and Ahrefs• Conduct competitive research for clients to implement and identify growth opportunities• Project Managed over 26 clients to ensure SEO campaigns are delivered on time• Work with development team to improve SEO performance and user experience• Keep up to date on latest algorithm updates and SEO best practices• Train SEO coordinators on SEO fundamentals and internal processes

• Provided recommendations and strategies for content development using Ahrefs to grow search traffic• Produced monthly overview reports using Brightedge, Google Analytics, and Google Data Studio to monitor website traffic and present findings to the client• Created metadata reports, site speed reports, and competitor analysis for various clients• Researched and optimized keywords for metadata refreshes to increase search engine traffic• Assisted strategists and supervisors with conducting audits for several new business pitches

• Developed and improved digital marketing skills in SEO, PPC, Paid Social, Excel and Analytics• Analyzed and organized data using excel functions, VLOOKUP and Pivot Tables• Explored digital marketing industries through mentorship opportunities• Enhanced professional communication skills and conflict management through team building exercises

• Spearheaded paid media campaigns using Instagram Ads that resulted in a 150% increase in followers• Monitored and updated digital marketing strategies to keep consistent branding across all social channels• Researched local SEO trends using Google My Business and identified KPIs to increase SERP visibility• Analyze data reports to track and improve social media campaigns• Create content and copy using Adobe Photoshop and Canva for daily social media posts and other traditional marketing campaigns• Designed and edited email campaigns for upcoming events, membership benefits and news using Memberclicks• Processed over 2000 membership applications and updates in Raiser’s Edge database• Interviewed Baruch alumni for the BCAA Alumni Spotlight website page• Supported the Executive Director in managing all day-to-day office and administrative functions

• Launched a new Instagram account and organically grew over 1000 followers within 6 months• Planned a social media strategy and content calendar using Hootsuite that increased website traffic by 30%• Maintained strong social media and brand presence by posting daily across all social media platforms and engaging with followers and audience• Created weekly reports based on social media analytics data to identify trends, insights, and opportunities• Managed Twitter and Instagram social media pages using Hootsuite and Later• Organized, planned, and executed Facebook Live events and Instagram Stories on targeted locations• Communicated with brand advocates and build a bond with influencers• Organized blog posts on Wordpress to ensure consistent formatting across multilingual posts• Assisted in other office administrative tasks

• Created daily content using Photoshop for social media and blog posts to boost engagement• Used Sprout Social to efficiently post on social media pages• Researched keywords for SEO and improved website and blog rankings• Aggregated Salesforce data for marketing research and analysis and identified growth opportunities• Communicated with 10+ companies to communicate promotional opportunities with company products• Created LinkedIn and Facebook Ad Copies

• Communicated daily with overseas factories to ensure timely delivery of all samples• Worked closely with designers and buyers on development of all their seasonal collections from concept to finished product• Maintained and organized product information in the database