• Created a marketing plan for Lock Connection and Lancaster Laser Supply• Created reels or videos to promote products• Uploaded videos, pictures, and content on their websites, Facebook, Instagram pages and others as needed

• Created a marketing plan for Lock Connection and Lancaster Laser Supply• Created reels or videos to promote products• Uploaded videos, pictures, and content on their websites, Facebook, Instagram pages and others as needed

• Input files into the company’s database and filed paperwork• Assisted clients with payment after their car was finished being serviced• Answered the phone and any questions customers may have had

• Managed social media channels• Assisted with the design and execution of social media campaigns• Created compelling graphics to share across social channels• Supported marketing team at live and online events• Developed new strategies for increasing engagement• Utilized Adobe Illustrator and Adobe Photoshop to create graphics• Designed a new strategy to increase outreach to the Hispanic market in the Lebanon community• Created a TikTok account for Bennett and produced engaging videos

• Attended client meetings with high-profile accounts like Joy Womack• Participated in idea generation, excel-based marketing tasks and performed marketing research• Experienced the inner workings of a full-service, fast-paced ad agency• Helped in all aspects of client services to give input to the art and writing departments• Used Google Analytics to evaluate the outreach of clients marketing efforts

• Wrote a variety of sports articles to contribute to campus life• Covered news, feature stories, sports and various interest pieces• https://etownian.com/author/anna-laffey/

• Identify additional marketing channels and develop a strategy for each of those• Review the marketing for all current services and identify strategies for improvement