Anna Schneider Email and Phone Number

Center: Lyndon B. Johnson Space Center - Office of Communications and Public AffairsPlan and implement comprehensive public affairs campaigns to enhance the understanding of NASA programs. Specific duties include: - Serving as the acting strategic communications lead for the Commercial Low Earth Orbit Development Program (Sept. 2024-Present), and the public affairs officer for CLDP and back-up public affairs support for the Commercial Crew Program (Feb. 2024-Present);- Previously served as the public affairs lead for the Human Health and Performance Directorate and the Human Research Program (Sept. 2022-Feb. 2024), and the Engineering Directorate (Oct. 2023-Jan. 2024);- Previously executed in-flight media and education events between astronauts aboard the International Space Station and clients on the ground (Dec. 2022-March 2024);- Providing live mission commentary on NASA Television and associated broadcast streams for various dynamic mission operations, including launches, landings, dockings/undockings, and spacewalks (Feb. 2023-Present);- Developing, reviewing and editing communication products, including social media, news releases, web features, talking points and fact sheets;- Assisting in integrating strategic social media communication products into campaigns to increase visibility and traffic across program priorities;- Conducting a wide variety of external events for the media and general public for mission-related activities.

Supported strategic priorities through a broad range of communications, media relations and marketing activities for internal and external audiences. Specific duties included:- Managing executive communications for the Health System and maintaining relationships with leadership;- Serving as a communications representative for the COVID-19 Clinical Task Force;- Collaborating with stakeholders to develop creative concepts and collateral materials, including executing integrative marketing plans, writing ad copy and assisting with ad design;- Developing external communications by creating strategic social media content and formulating media pitches and news releases.

Department: Austin Public HealthDisseminated news and information to the general public, employees and media regarding departmental programs to support education, engagement and communication activities. Specific duties included:- Managing a team of 15 communications professionals throughout the COVID-19 pandemic response;- Maintaining positive media coverage - both proactive and reactive - by writing news releases, responding to media inquiries, preparing talking points, and training staff for interviews;- Ensuring cross-platform brand messaging consistency through social media, website content, marketing and advertising, and media relations;- Tracking metrics associated with all communication activities to improve future efforts and provide reporting to organization leadership.