Supporting the brand development and re-launch strategy of the two in house fragrance brands: Parfums de Marly, & Initio Parfums Privés. • Assisting the marketing team on daily projects and strategic marketing plan for 2017 / 2018.• Developing marketing mix project, including proposition of concept, names, packaging and merchandising design.• Researching and conducting competitor analysis for niche perfumes. • Supporting the marketing team with preparation of the annual… Show more Supporting the brand development and re-launch strategy of the two in house fragrance brands: Parfums de Marly, & Initio Parfums Privés. • Assisting the marketing team on daily projects and strategic marketing plan for 2017 / 2018.• Developing marketing mix project, including proposition of concept, names, packaging and merchandising design.• Researching and conducting competitor analysis for niche perfumes. • Supporting the marketing team with preparation of the annual seminar including working on the decoration, preparing technical tools and organizing events.• Researching and developing business expansion opportunities. Show less

Implemented and developed marketing strategies, oversaw advertising and communication campaigns, supported partners and customers. • Achieved higher brand awareness through managing, leading and operating PR activities. • Recruited promotional aids, trained them on the brand & products for the purpose of supporting me while representing the brand by interacting with potential customers on Glamour’s Pink Carpet Event in five different cities all over Germany. • Executed multiple… Show more Implemented and developed marketing strategies, oversaw advertising and communication campaigns, supported partners and customers. • Achieved higher brand awareness through managing, leading and operating PR activities. • Recruited promotional aids, trained them on the brand & products for the purpose of supporting me while representing the brand by interacting with potential customers on Glamour’s Pink Carpet Event in five different cities all over Germany. • Executed multiple promotion activities with professional magazines with a circulation volume of more than 150.000 copies per month.• Performed in B2B and B2C contact and advisory service with a total customer base of not less than 6.000 international B2C customers and 200 B2B customers including multinational corporations such as QVC Germany.• Conducted cost calculation, accounting and quotation negotiations resulting in cost saving and increased operational efficiency.• Researched competitive product market pricing in cooperation with the head of the marketing department. • Developing and launching new products, including negotiation with suppliers, product and package design using InDesign, Illustrator and Photoshop. Show less

Delivered customer advisory for digital communication and development of social media activities including research and preparation of four marketing projects with focus on the luxury hospitality industry. • Led customer support on social media, created weekly content plan in cooperation with the editorial team for clients with a fan base on social media consisting of more than 25.000 followers. • Created daily, weekly and monthly newsletters for three main clients involving HTML… Show more Delivered customer advisory for digital communication and development of social media activities including research and preparation of four marketing projects with focus on the luxury hospitality industry. • Led customer support on social media, created weekly content plan in cooperation with the editorial team for clients with a fan base on social media consisting of more than 25.000 followers. • Created daily, weekly and monthly newsletters for three main clients involving HTML coding and using Mailchimp.• Produced a concept and a proposal for a new social media channel implementation in line with a monthly online channel report template.• Designed, realised and controlled relevant marketing arrangements for three main customers across multi-channels by operating through various communication channels, both online and offline. • Created a strategic marketing plan in cooperation with the marketing team for the market introduction of an innovative product to create qualified leads and to raise the brand awareness.• Advised in day-to-day business involving direct customer contact and project management. Show less

Operated as part of a student team on the transformation of a printed employee magazine (“Commerzbanker”) into a digital application, analyzed and compared more than 25 magazines with their related applications, created a catalog of measures for the improvement of the “Commerzbanker-App”