As Director of Strategic Marketing at Meltwater, I’ve led initiatives that consistently exceed revenue and pipeline targets, including a 150%+ growth in the marketing-sourced pipeline and 4x marketing revenue. My approach is grounded in understanding our clients’ needs and turning that insight into actionable strategies, particularly in Account-Based Marketing, events, and digital channels. In my career, I've been building and leading high-performing teams, managing P&L, developing people, overseeing recruitment, creating and implementing strategy, managing budgets, and forming strategic partnerships. I also served on the Board of Directors, contributing to the company’s strategic direction and growth.Before my business career, I was a professional soccer player, where I developed a strong sense of discipline, teamwork, and a drive for excellence—qualities I bring into my leadership and strategic thinking every day. Whether it’s building high-performing teams or pushing the envelope with innovative marketing tactics, I’m committed to driving results that matter.