Anna Lawrence Email & Phone Number

Chapel Hill, Nc, Us

Marathon, Florida, United States

This summer, Faro Blanco Resort & Yacht Club will join Curio Collection by Hilton™. This global portfolio is comprised of remarkable hotels handpicked for their unique character and personality, appealing to curious travelers seeking authentic experiences. As we reimagine Faro Blanco Resort & Yacht Club, we invite you to explore the new experience that will be available following the resort’s transformation including guest rooms with balconies, a full-service spa and enhanced meeting spaces.

Emerald Isle, North Carolina, United States

• Utilized strategic prospecting techniques to identify and engage potential clients within target markets. • Leveraged both traditional and digital channels, including cold calling, door knocking, networking events, and social media platforms, to initiate meaningful connections. • Demonstrated exceptional communication skills to effectively convey property value propositions and establish rapport with prospects. • Strong negotiation skills resulting in mutually beneficial deals for buyers and sellers.• Proficient in real estate software, CRM systems, and marketing tools.• Collaborated with mortgage brokers, home inspectors, and other professionals to facilitate smooth transactions.

North Carolina, United States

In addition to performing and exceeding in standard sales skills required by the hospitality and sales industry:• Lead a team of six group sales managers, coordinators, and support staff in achieving and exceeding revenue targets of $12M+• Developed and executed comprehensive group sales strategies to attract corporate events, conferences, weddings, and other group bookings.• Collaborated closely with marketing and revenue management teams to align sales efforts with overall resort goals.• Cultivated and maintained relationships with key clients, partners, and industry stakeholders to ensure ongoing business development opportunities.• Implemented sales tracking and reporting systems to monitor team performance and identify areas for improvement.• Involved in monthly P&L reviews, Budgeting calls and Marketing and Sales Calls with ownership group.• Prospected and built relationships with potential business within the Mid-West, North-East and Mid-Atlantic markets.

Florida Keys

In addition to performing and exceeding in standard sales skills required by the hospitality and sales industry:• Coordinated group rooms and events for 15 properties throughout the Florida Keys, including boutique, independent, and branded properties, roughly 1,500 hotels rooms, suites, villas and houses.• Continued to specialize in Islamorada Resort Collection as their Director of Sales and be involved in overall property production.• Assisted in Sales and Catering Budgets, owner presentations, and monthly revenue forecasts for the region• Built and reached revenue producing goals and achievements by increasing group sales by 25%• Actively prospected and built relationships with potential business in my market of South Florida.• Identified current and potential clients by instituting contact with local business, organization and trade show members by attending Chamber Events, Charity Auctions and Tradeshows• Assisted my managers with negotiations and closing group guestrooms and food and beverage sales contracts.• Utilized competitive set analysis to position resort product in the marketplace• Identify current and potential clients by instituting contact with local business, organization and trade show members by attending Chamber Events, Charity Auctions and Tradeshows• Performed and Exceeded in standard sales skills required by the industry

Islamorada, Fl

In addition to performing and exceeding in standard sales skills required by the hospitality and sales industry:• Lead a department of eight associates within four resorts with 378 guest rooms combined. • Lead and implemented departmental marketing resources and strategies through research and knowledge of industry trends and competitors for each individual resort.• Created, maintained and exceeded revenue goals with wholesale and tour operator contracts, networking opportunities, and business relationships.• Ensured departmental standards and operational procedures meet brand standards.• Maintained social media marketing outlets and web page updates to optimize Organic Traffic through Search Engine Optimization (SEO)

Islamorada, Florida Keys

In addition to performing and exceeding in standard sales skills required by the hospitality and sales industry:• Spearheaded the sales launch of a brand-new resort, contributing to its successful grand opening and achieving revenue targets 10% above projections in the first year.• Developed and executed a comprehensive sales and marketing plan, aligning with the resort's unique value proposition and market positioning.• Built and led a dynamic sales team of five, providing mentorship, training, and motivation to drive performance excellence.• Cultivated strategic partnerships with local businesses, event planners, and travel agencies, expanding the resort's reach and driving corporate and group bookings.• Collaborated closely with the marketing department to create impactful promotional campaigns, resulting in increased brand awareness and a strong online presence.

Promoted to utilize knowledge of the Resort to creatively market and sell profitable corporate and social events to increase both the margins as well as total revenue of the Sales Department within Hawks Cay Resort. • Conduct corporate, government and social event site inspections• Conduct daily sales calls, prospects and inquires to generate prospective and tentative account bookings. • Uphold and implement departmental marketing resources and strategies through research and knowledge of industry trends and competitors• Continuing education by following market trends and participation in successful and educational business webinars and productive industry meetings• Negotiate and generate group guestroom and food and beverage sales contracts• Utilizing competitive set analysis to position resort product in the market place• Identify current and potential clients by instituting contact with local business, organization and trade show members by attending Chamber Events, Charity Auctions and Wedding Expos• Implemented and maintained departmental standards and operational procedures and responsible for ensuring compliancy.• Maintain social media marketing outlets and web page updates to optimize Organic Traffic through Search Engine Optimization (SEO)

Recruited to utilize knowledge and experience of the Hospitality Industry to creatively market and sell profitable intimate weddings to increase both the margins as well as total revenue of the Sales Department within Hawks Cay Resort.• Conduct corporate, government and social event site inspections• Conduct daily sales calls, prospects and inquires to generate prospective and tentative account bookings• Uphold and implement departmental marketing resources and strategies through research and knowledge of industry trends and competitors• Continuing education by following market trends and participation in successful and educational business webinars and productive industry meetings

• Oversaw daily front desk operations, managing a team of six front desk associates and ensuring smooth check-in, check-out, and guest services.• Provided hands-on training to new team members, focusing on customer service protocols, property management system usage, and conflict resolution.• Acted as the point of escalation for guest inquiries and issues, demonstrating a proactive and empathetic approach to problem-solving.• Collaborated closely with housekeeping, reservations, and maintenance departments to ensure timely guest requests fulfillment and room readiness.• Monitored and maintained accurate guest accounts, billing, and cash handling procedures, upholding the hotel's financial integrity.• Conducted regular monthly meetings with members of the Front Office and Communication Team to address current initiatives, projects and long-term goals.