Anna L. Email & Phone Number

Sunnyvale, CA, US

• Designing end to end consumer experiences on LinkedIn's Home Tab to optimize for user's abilities to share, interact, and consume content effectively on iOS, Android, and Web devices
• Established ecosystem wide framework for nudging on Feed which consisted of better incorporation of goal based user targeting, a more streamlined integration process for partner teams, and established guidelines to.
• Helped to build and maintain team libraries, resources and office hour sessions for partner team integrations and use cases within the Feed Ecosystem
• Worked closely in collaboration with engineering, product, data science and UXR to align and unify strategies, roadmaps and execution of projects to ensuring balance between goals across the business, user needs, and.

Sunnyvale, CA, US

• Redesigned LinkedIn's news content management system through clear understanding of user goals, editorial tasks to improve information architecture, efficient workflows, and design system standards which helped to.
• Lead the brainstorms, strategy and design execution of multiple Generative AI (GAI) features within internal tooling and built out an end to end GAI prompt testing platform for various teams to develop their.
• Crafted multiple visionary news experiences in close collaboration with PM to helped to inspire and influence leadership teams to build more investment in new based features and experiences.
• Mentored designers by fostering friendly environment, providing feedback, and challenging ideas to encourage personal and professional growth.

Santa Clara, CA, US

• Independently led designs projects from conception to delivery in 3 month releases cycles for a complex, B2B, enterprise solution
• Initiated and facilitated 6+ design thinking workshops (including brainstorming, ideation, storyboarding sessions) with product management and design to align and produce a user-centric vision that influences the.
• Improved cross team collaboration with product managers and developers by driving a deeper understanding of user based opportunities and communicated proposed solutions in a data driven, agile, and adaptable way
• Drove designs from conception to delivery through sketches, wireframes, and prototypes that helped to validate concepts and hypotheses for users in testing and communicate design requirements to development teams

Santa Clara, CA, US

• Spearheaded the execution of a new visual language by managing a team of designers to apply systems level thinking through the updated styles and delivering communicative specifications to the engineering team
• Created complex, core components that upheld the design system standards of configurability, scalability, and usability to satisfy a high volume of use cases and worked alongside engineering to ensure desired design.
• Consistently strengthened working relationships between product management, engineering, designers and the design system by upholding clear communication, education and guidance of design system principles, components.
• Mentored and enabled new hires and interns by being a source of reliable knowledge towards teammates while consistently providing feedback, learning opportunities, and guidance

Pleasanton, California, US

• Redesigned complex user tasks within Financial Revenue Products to simplify current experiences
• Collaborated with Product Managers to craft visionary product demo to showcase for 2018 Rising Keynote
• Identified solutions for usability issues utilizing current patterns in the Workday Canvas Design System
• Worked collaboratively with Product Managers on a visionary project within Project Financials to help influence the product roadmap for the next 3-5 years

Santa Clara, CA, US

• Conceptualized and created components to be integrated within the ServiceNow Design System
• Ideated iconography to be consistent with new branding colors and created cohesive experience among marketing content and digital software
• Ensured creation of pixel perfect, detailed component mockups to be handed to UX Engineers for CSS creation to easily streamline workflow between engineers, designers, and PMs

San Francisco, CA, US

• Conducted quantitative (via Google Analytics) and qualitative analysis (via knowledge of best UX practices and SEO optimization) of the Juicero Blog to strategize positive engagement with users
• Curated and created consistent digital content for social channels while adhering to the Juicero Social Style Guidelines of respective platforms: Facebook, Twitter, and Instagram
• Conducted content audits of social channels based on best practices and competitive analysis of existing companies to suggest and carry out improvements on overall look and feel of the Juicero social platforms

La Jolla, CA, US

• Within the AS Graphics Studio
• Maintain websites associated with student ran concerts and events at UCSD (AS Concerts and Events)
• Developed the Sun God Festival Website -- the most popular student event on campus
• . Applied responsive web design to all developed sites to ensure accessibility in all device sizes
• Tested websites within multiple browsers, mobile devices, and tablets to ensure consistency across platforms
• Utilized HTML, CSS, and Javascript for the maintenance and development of different websites

Washington, District Of Columbia, US

• Implemented various projects on and off campus to promote energy sustainability
• Created outreach projects that helped increase community awareness in green energy and sustainability
• Coordinated events such as Green Career Panel and Green Workforce Development to educate students regarding the future in the green industry
• Conducted energy audits around campus to increase potential energy savings at UCSD