Anna-Lee Fraser

Anna-Lee Fraser Email and Phone Number

Product Manager at Sherratt Ingredients @ Sherratt Ingredients
hobsonville, auckland, new zealand
Anna-Lee Fraser's Location
Canterbury, New Zealand, New Zealand
Anna-Lee Fraser's Contact Details

Anna-Lee Fraser work email

Anna-Lee Fraser personal email

n/a
About Anna-Lee Fraser

Anna-Lee Fraser is a Product Manager at Sherratt Ingredients at Sherratt Ingredients. She possess expertise in iri, consumer products, key account development, marketing, grocery and 2 more skills.

Anna-Lee Fraser's Current Company Details
Sherratt Ingredients

Sherratt Ingredients

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Product Manager at Sherratt Ingredients
hobsonville, auckland, new zealand
Website:
sherratt.co.nz
Employees:
22
Anna-Lee Fraser Work Experience Details
  • Sherratt Ingredients
    Product Manager
    Sherratt Ingredients Jan 2024 - Present
  • Aitkens
    Procurement
    Aitkens Sep 2022 - Present
    Christchurch, Canterbury, New Zealand
  • The Kitchen Collective, Tkc
    Business Development Manager
    The Kitchen Collective, Tkc Mar 2022 - Present
    Christchurch, Canterbury, New Zealand
  • New Zealand Coastal Seafoods
    Product Development Manager
    New Zealand Coastal Seafoods Oct 2019 - Feb 2022
    Christchurch
    In my role as Product Development Manager for New Zealand Coastal Seafoods, I have successfully led the research, evaluation and route to commercialisation of a number of key products My role has sat across the initial conceptualisation, research and development, budgeting and financial analytics, forecasting, securing relevant partners and industry specialists as required, through to the sourcing of ingredients, compliance, IP, production, packaging, marketing and finally to the end sales… Show more In my role as Product Development Manager for New Zealand Coastal Seafoods, I have successfully led the research, evaluation and route to commercialisation of a number of key products My role has sat across the initial conceptualisation, research and development, budgeting and financial analytics, forecasting, securing relevant partners and industry specialists as required, through to the sourcing of ingredients, compliance, IP, production, packaging, marketing and finally to the end sales process. Show less
  • Pure Waters Of Nz Ltd
    Business Development Manager
    Pure Waters Of Nz Ltd Nov 2008 - Sep 2019
    Christchurch
    Initially employed as the South Island Business Development Manager, I was promoted in February 2010 to the National Business Development Manager role reporting to the CEO. Following the success of our Sales performance in recent years our Bottling Plant has become a “Bottleneck” (no pun intended!) within our business. Given this constraint and the relative small size of our permanent team (N= 5), I am now also responsible for providing Operational Oversight including a broad range of hands-on… Show more Initially employed as the South Island Business Development Manager, I was promoted in February 2010 to the National Business Development Manager role reporting to the CEO. Following the success of our Sales performance in recent years our Bottling Plant has become a “Bottleneck” (no pun intended!) within our business. Given this constraint and the relative small size of our permanent team (N= 5), I am now also responsible for providing Operational Oversight including a broad range of hands-on assistance to help ensure our busy operation continues to meet our impressive sales requirements.Sales Responsibilities: Developing and supporting our successful expansion into Export related markets Domestic Key Account Management (eg Foodstuffs South Island and Progressive) Pursuing sales opportunities in retail, grocery, convenience and on-premise channels (NB: Less of this currently given previous success in this area and our operational constraints) Securing and managing Distributors (up to 2013), pricing, sales tools and relationships Establishing, quoting and managing Private label and Contract Pack side of business New product development with flow on to website, sales materials etc Working with the CEO on new product and packaging eg new cartons, new labels  Preparing and monitoring sales budgetsOperational Responsibilities: Forecasting + developing/maintaining the Production Plan Overseeing both the Production and Logistics Manager to ensure priorities are established and workflows optimised  All raw materials purchasing - ie bottles, labels, caps etc, including sourcing new suppliers, and negotiating supply contracts and pricing  Overseeing HACCP plan and Food Safety program, including managing the annual audits both from the Ministry of Primary Industries (MPI) and US Military  All export quoting, day-to-day communication and documentation, including meeting country specific requirements for certification, testing etc Show less
  • Davis Trading
    Food Service Account Manager
    Davis Trading 2007 - 2008
    Christchurch
    Reported to the Christchurch Branch Manager and responsible for: Establishing Davis Trading as a new contender in the Food Service Market within Christchurch Preparation, presentation and ongoing monitoring of contract pricing for customers Tracking commodity pricing trends to ensure maximum margin and competitive edge was retained Local and International sourcing of products and ingredients
  • Brown Brothers Milawa Vineyard
    Account Manager - On Premise
    Brown Brothers Milawa Vineyard 2006 - 2007
    Melbourne, Australia

Anna-Lee Fraser Skills

Iri Consumer Products Key Account Development Marketing Grocery Nielsen Shopper Marketing

Anna-Lee Fraser Education Details

Frequently Asked Questions about Anna-Lee Fraser

What company does Anna-Lee Fraser work for?

Anna-Lee Fraser works for Sherratt Ingredients

What is Anna-Lee Fraser's role at the current company?

Anna-Lee Fraser's current role is Product Manager at Sherratt Ingredients.

What is Anna-Lee Fraser's email address?

Anna-Lee Fraser's email address is af****@****ter.com

What schools did Anna-Lee Fraser attend?

Anna-Lee Fraser attended University Of Otago.

What skills is Anna-Lee Fraser known for?

Anna-Lee Fraser has skills like Iri, Consumer Products, Key Account Development, Marketing, Grocery, Nielsen, Shopper Marketing.

Who are Anna-Lee Fraser's colleagues?

Anna-Lee Fraser's colleagues are Erlene Dimaandal, Aaron Salazar, Charlotte Savage, Shane Mackay, Graham Haxell, Joel Thomas, Kirsty Whiteside.

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