Since I started my sales career 7 years ago, I've come to realize two things:1. The majority of businesses that came to us were burning through HUGE amounts of money on ads.And even though some were profitable, I kept thinking:"This is such an expensive way to grow."And 2. The second largest chunk of my appointments simply didn't have the capital for ads and the like.So, with or without money, both shared TWO things in common.The desire to grow,and the only other option they knew was to rely on word of mouth and referrals.And that's just not scalable.Which raises the question:What is scalable and brings in predictable leads without burning half a day or thousands of euros?(or even better, not a single cent?)Actually, it's quite simple — building a relationship with your potential customer.And please don't pin me down on content marketing, blogs, or cringy TikToks or Reels.Because that's NOT what I mean.Those are long-term options and way too time-consuming...and you need something that delivers results NOW.I'm talking about LinkedIn.Connecting with potential clients and (seemingly🤫) reaching out to them on a personal level.And of course, just doing THAT isn't the secret,everyone's already spamming each other here.The secret lies in HOW you do it.After testing countless variations of connections, InMails, pitches, and follow-up tactics for ourselves and our clients...we found something truly surprising.After years in sales, I was used to complex, lengthy sales cycles and complicated techniques...but LinkedIn proved to be simple, straightforward, and surprisingly quick.So simple, in fact, that we were able to create an actual 'formula' for generating leads on LinkedIn:Universal Input → Lead OutputUniversal Input being a 2-Message-Framework,that makes complete strangers give you their number asking you to call them,what is the 'Lead Output'.Now all left to do is calling and closing them.And what I want to give you today, for free, is this exact formula and even more actionable linkedin messaging and follow up tactics in our brand new free short-e-book ‘Linkedin Pitching Formula’Drop me a short message and i’ll send you a free PDF copy :))