Anna Leong Email & Phone Number

I champion the development of compelling F&B events and experiences that reinforce Singapore’s positioning as a top F&B destination. Key account manager for Michelin Guide Singapore and Singapore River.

I led tourism precinct development in one of Singapore’s key cultural neighbourhoods, Kampong Gelam. This entails collaboration with a wide range of public and private sector stakeholders to support and grow footfall, vibrancy and buzz in the area.Key projects launched:- Hall Of Fame, a first in SEA graffiti space located on 230m+ of construction hoardings, which required multi-agency coordination and support - Cahaya Ramadan, first Hari Raya light up in Kampong Gelam in over a decade, featuring a first in Singapore light projection show on a national mosque- Visit Kampong Gelam website and social media campaign in partnership with precinct association, which achieved over 5m impressions in first year on an extremely lean budget- One Kampong Gelam was recognised for their contributions with a Special Recognition Award at the Singapore Tourism Awards 2022

Singapore

- Design strategies and incentive tools to support industry-level projects and encourage collaborations between Singapore companies- Provide advisory to frontline account managers to leverage grant schemes for impactful projects

Singapore

- Assisted over 30 SMEs in the branding & marketing strategies- Spearheaded the expansion of SME assistance into marketing analytics and marketing automation- Cultivated strategic partnerships with subject matter experts to deliver SME education and customised solutions

Singapore

Singapore

Sensory branding project to understand local visitors' perceptions and experience of Sentosa Island:- Conducted extensive primary and secondary research including management interviews, street and online surveys, focus group discussions and customer journey mapping- Delivered key insights and recommendations to improve visitorship and customer satisfaction amongst target customer segment- Received A+ grade and commendations from Sentosa and supervising Professor

Bangladesh

- Experience in retail store operations: Attained F1 grade for sales associates in Singapore within 5 weeks, trained staff in Bangladesh stores- Exposure to production, marketing, design and CSR aspects of business- Presented recommendations to C-level management in Singapore and Bangladesh

Bachelor Of Business Administration (B.B.A.) With Honours, Marketing, Cap: 4.24

- Completed the University Scholars' Programme, a multidisciplinary academic and residential programme which admits only 200 students.

Gcse Advanced Level

- Executive Committee, Raffles Runway - Organising Committee, RProject Fashion Show