Anna Levine Email & Phone Number

• Actively conducted end-to-end research including concept testing, consumer benchmarking initiatives, ad / campaign effectiveness studies, and persona development to build effective internal and client-based brand and.
• Oversaw entire process of conducting ad effectiveness studies for advertisers including designing questionnaires, programming in Qualtrics, fielding, analyzing, and communicating results and actionable recommendations.
• Utilized a broad spectrum of research tools and databases to identify key metrics and trends that position Bonnier’s entities as a valuable platform for clients and agencies.

New York, NY

• Oversaw the syndicated side of the research department including hiring, training and establishing best practices.
• Prepared deep dive analysis reports for sales staff to provide the intelligence for their key account pitches.
• Built segments in Salesforce DMP for audience targeting.
• Negotiated with research vendors; cut 35% to 50% off the proposed price.

• Served as an information resource to publishers, corporate sales department and sales staff as needed to insure ad growth.
• Prepared analysis of research reports and presentations based on syndicated data results.

• Worked within a marketing team assisting sales departments with collecting background information on potential advertisers, current trends and analyzing the market environment.
• Prepared analysis of research reports and presentations based on syndicated data results.

• Provided analytic leadership to facilitate development of strategies to procure new advertising clients and to ensure key Seventeen initiatives are tracked, measured, and analyzed.
• Presented research reports in a clear, user-friendly format for sales staff.