Manage innovative product development and go-to-market strategy to support brand's product architecture for new and existing franchises. Oversee new product innovation, global product development, supply chain processes, regional specific programs and COGs management with category Executive Director.

Launched direct-to-consumer e-commerce platform, social media, and blog for a startup bridal accessories brand and sold in product to retailers. Lead product development and brand positioning across all client facing touch points: product, packaging, copy, pricing, and digital content.

：Developed new launch and ongoing promotional programs for North America retailers through analysis of product mix, pricing, seasonality, and in-store/digital activity. Monitored and compiled launch performance recaps for Senior Leadership. Responsible for updating and tracking promotional budget expenses to ensure campaigns meet cost objectives.

Conducted competitive trend analyses in identifying consumer need gaps to recommend business growth opportunities to Senior Leadership utilizing market data, consumer insights, awareness & usage studies, and focus group findings.