Anna Lin

Anna Lin Email and Phone Number

Global Product Marketing Manager at The Estée Lauder Companies Inc.
Anna Lin's Location
United States, United States
About Anna Lin

Anna Lin is a Global Product Marketing Manager at The Estée Lauder Companies Inc..

Anna Lin's Current Company Details

Global Product Marketing Manager at The Estée Lauder Companies Inc.
Anna Lin Work Experience Details
  • The Estée Lauder Companies Inc.
    Global Product Marketing Manager, Smashbox Cosmetics
    The Estée Lauder Companies Inc. Nov 2018 - Aug 2022
    Manage innovative product development and go-to-market strategy to support brand's product architecture for new and existing franchises. Oversee new product innovation, global product development, supply chain processes, regional specific programs and COGs management with category Executive Director.
  • Shirley & Audrey
    Co-Founder
    Shirley & Audrey Apr 2015 - Oct 2018
    Launched direct-to-consumer e-commerce platform, social media, and blog for a startup bridal accessories brand and sold in product to retailers. Lead product development and brand positioning across all client facing touch points: product, packaging, copy, pricing, and digital content.
  • Chanel
    North America Marketing Coordinator, Fragrance
    Chanel Sep 2011 - Mar 2015
    :Developed new launch and ongoing promotional programs for North America retailers through analysis of product mix, pricing, seasonality, and in-store/digital activity. Monitored and compiled launch performance recaps for Senior Leadership. Responsible for updating and tracking promotional budget expenses to ensure campaigns meet cost objectives.
  • L'Oréal
    Global Marketing (Dmi) Post Graduate Intern, Skincare & Haircare
    L'Oréal 2010 - 2011
    Conducted competitive trend analyses in identifying consumer need gaps to recommend business growth opportunities to Senior Leadership utilizing market data, consumer insights, awareness & usage studies, and focus group findings.

Anna Lin Education Details

Frequently Asked Questions about Anna Lin

What is Anna Lin's role at the current company?

Anna Lin's current role is Global Product Marketing Manager at The Estée Lauder Companies Inc..

What schools did Anna Lin attend?

Anna Lin attended University Of Southern California.

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