Anna has more than 30 years of CEO experience in steering the strategic direction of the organisation, spearheading major strategic innovative initiatives that have revolutionized the way companies do business locally and globally, helping HK business community thrive.She has led GS1 Hong Kong to establish platforms, ecosystems and programmes that have driven industry adoption of global supply chain standards, practices and technologies for enhanced business efficiency, digital commerce and IoT development across industries.Ms Lin attains Chartered Fellow (FCILT), granted by The Chartered Institute of Logistics and Transport in 2018, recognising her achievement and contribution to the industries in Hong Kong.In fostering a collaborative ecosystem, Ms Lin holds a number of appointments in both government and local industry organizations as well as regional organisations, including: Local:- Non-official Member of Digital Economy Development Committee, HKSAR; - Vice-chairman of Subcommittee on Infrastructure and Promotion, Hong Kong Logistics Development Council, HKSAR; - Chairman of Asian Institute of Supply Chains & Logistics Advisory Committee, The Chinese University of Hong Kong; - Member of HKTDC Logistics Services Advisory Committee;- Chairman of Supply Chain Special Interest Group, Smart City Consortium, Hong Kong;- Advisor of Hong Kong-ASEAN Economic Cooperation Foundation; - Member of Management Advisory Board, OpenCertHub;Global / Regional:- Member of the GS1 CEO Advisory Council;- Director of Board of Pacific Basin Economic Council;- APEC Business Advisory Council Hong Kong representative for APEC Policy Partnership on Food Security;- Member of Advisory Board of School of Business, University of Birmingham; - Director of Board of Hong Kong Foundation, University of Birmingham. - Ms Lin is a native of Hong Kong. She holds an MBA in Strategic Management from the University of Birmingham United Kingdom.