Development of category insights and proposals by analysing marketing and customer data and monitoring relevant market conditions. Responsible for customer category projects.

Responsible for packaging development team and concept and category project portfolio within HKScan corporation.

Lead the development and implementation of HKScans new brand in Sweden, including NPD plans for new concepts & products. Development of Brand platform and strategy. Development of a Communications plan based on brand plattform and strategy, as well as execution. Results so far: succesful launch of two new product concepts in Swedish Retail.

Product portfolio management and NPD of sausage category. Setting up one year marketing plan and three years innovation plan. Market research and competition analysis on regular basis, using Nielsen and GFK data. Overseeing and managing marketing budget.Results: Market share increased 2%

Product portfolio management and optimization, inclusive price management. Developing the marketing strategy and plan, implementing them and monitoring the results. Preparing, reviewing and distributing reports, analysis, and other market data. Overseeing and managing marketing budget. Man management (2 direct reports)Develop partnerships & relationships with third parties to meet strategic objectives

Planning and implementing marketing plans and execution of trade and category initiatives. Manage and monitor the Nordic marketing budget spending. Nordic Brand Manager for Rolodex and Sharpie

Project leader for packaging projects. Implementation of tactical marketing activities and campaigns.