Anna-Lisa Parker Email & Phone Number

United Kingdom

Quebec City, Quebec, Ca

Spearheading the development and execution of EMEA marketing strategies, achieving a 33% YoY growth in marketing sourced pipeline. Fostering strategic alliances with key partners including Salesforce and SAP, to execute an effective plan for pipeline growth in line with goals. Working with regional and global alliance teams to build our ‘to, through and with’ partner marketing strategy globally, in line with our business objectives and global plans. Orchestrating cross-functional collaboration with sales leadership and global POD leaders and teams to tailor marketing approaches, ensuring alignment with EMEA's diverse market needs and company objectives. Collaborating with EMEA Customer Success Teams to support renewal and expand opportunities in region, develop win stories, customer case studies and to engage with customer speakers to support us at events. Engaging external agencies and external vendors as needed to develop and execute local campaigns on time and on budget.Managing the EMEA and Global Partner Marketing budget, optimizing allocation across various initiatives to meet and exceed ARR goals, while ensuring seamless execution of marketing campaigns.Forecasting results, tracking spend, managing the contract, invoice and budget process and reporting on results for the region against land and expand goals on an ongoing basis.Presenting results to global leadership and within the region as part of the EMEA leadership team, making recommendations for changes and for the future.Using marketing tools such as Marketo, Tableau, Salesforce and Asana.Managing a small team to balance resource for our execution needs.Global chairperson of our ESG 1% time pledge committee as part of the ESG 1% pledge team, to drive adoption of our volunteering commitments to meet our goals.

Cary, Nc, Us

Responsible for creating and executing our UKI Alliances & Channel marketing strategy. Working with the A&C Director for UKI & Nordics and the Partner Account Managers to develop joint value propositions with our partners and to define the best strategy and approach for developing To, Through and With Partner marketing campaigns for our channel, GSI partners and key strategic partnerships. The goal being to drive pipeline for our partners whilst ensuring alignment with SAS GTM priorities and therefore driving opportunities for SAS to reach our ARR goals, . Building relationships across the wider business and working in virtual teams across sales, PAMs, partners, local marketing, global marketing and other LOB’s to ensure co-ordinated messaging and campaigns. Also leveraging and sharing best practice and aligning where appropriate on joint initiatives. Acting as the EMEA Microsoft GTM v-team lead and working as part of several pan EMEA and Global v-teams: Platform, Global Microsoft Partnership, Global Partner networks as the EMEA Partner Marketing representative.Working with external agencies and vendors as well as internal shared service teams to brief, plan, resource and develop integrated campaigns that cover demand generation, ABM, awareness, local content development, channel marketing, digital strategy, PR and events (virtual and in person). Managing various budgets including the SAS Partner Budget, the SAS MDF budget for partners and leveraging the MDF budgets our partners give us. Evaluating the best allocation of these across the full marketing mix, forecasting and tracking spend and managing the invoice and proof of performance processes. Manage reporting for campaigns: Tracking campaign results against goals as well as pipeline contribution & conversion rates. Presenting and feeding this into monthly Demand Gen Board Meetings with senior execs. Using proprietary marketing tools, Orion and GMS to plan, request resource and track campaigns

Bellevue, Wa, Us

Responsible for all aspects of marketing in the emerging markets within EMEA South; currently MENA, South Africa and Spain. Working closely with the MD for the region, country leads and regional sales reps, I am responsible for the creation and execution of the field marketing strategy within these markets, in order to generate pipeline to reach our growth targets. Also working with global channel and client marketing teams to develop and roll out our channel and client strategy in these new markets. Working alongside global marketing to leverage and localise global material. Working closely with other EMEA marketing leads in order to share and leverage best practice, as well as ensuring integration with SAP country teams. Responsible for strategy development, budget management, pipeline generation, reporting, campaign execution, agency/vendor selection and management, managing multiple v-teams.

Working with clients to develop and run marketing strategies and campaigns. Clients included: Microsoft: 1) Enterprise Marketing Manager (maternity cover contract): Responsible for the development and ownership of a coherent communications strategy to the Enterprise audience. Driving the marketing communications plan, managing execution, managing budget and ensuring that SMART metrics are recorded and tracked as a measure of success and to understand return on marketing investments. Cross team collaboration: Business Group, Audience Group, Departments Heads and Agency teams.2) Event Marketing Manager: Freelance role brought in to create and execute the marketing strategy around key events such as London Tech Week and Microsoft Future Decoded. Developing and executing event demand generation and branding experience to reach goals.3) Also working with other small businesses looking for an outsourced marketing department.

Redmond, Washington, Us

Responsible for the development and ownership of a coherent communications strategy for the Consumer audience across Microsoft products: Windows, Windows Mobile and Window Live. Including TV, Print, Direct Marketing, Online.Translating customer needs and business objectives into communications strategies to improve the consistency, quality, effectiveness and customer satisfaction of our communications. Working closely with creative agencies, Microsoft corporate and other EMEA markets to ensure successful international creative development and UK localisation.Managing creative development and execution for all UK led campaigns.Managing integration of communications plan across PR, Advertising and Events. Driving execution of campaigns including managing budget of over £15m and ensuring that SMART metrics are recorded and tracked as a measure of success to understand return on marketing investments.Working closely with the Retail Marketing team to ensure the development of integrated channel campaigns with key retailers; including POS creative development and positioning and media plan development.Developing working relationships with key stakeholders across the different business groups at Microsoft and Corp counterparts to ensure integration and development of cross company opportunities.

Redmond, Washington, Us

Brooklyn, New York, Us

Responsible for the creation and execution of an integrated marketing plan for Travelport across EMEA

Austin, Texas, Us

Reporting to the Global Advertising Director, I drove and managed the Oracle advertising strategy for the EMEA Region including agency management at a regional level.Managing a budget in excess of $13m: Allocating this to the countries in region.Running a virtual team across EMEA and working closely with the VP of Marketing for EMEA, the country Marketing Directors.Providing strategic direction for media planning and creative execution for the top 10 countries, managing all details required for media plan approvals and execution – approving these at a regional level and providing support and direction for the financially unsupported countries in EMEA.

Austin, Texas, Us

Bsc (Hons), European Business Studies & French

Diploma, Photography

International Diploma, Tourism