Anna-Lisa Parker Email & Phone Number

United Kingdom

Quebec City, Quebec, CA

Spearheading the development and execution of EMEA marketing strategies, achieving a 33% YoY growth in marketing sourced pipeline. Fostering strategic alliances with key partners including Salesforce and SAP, to execute an effective plan for pipeline growth in line with goals. Working with regional and global alliance teams to build our ‘to, through and.

Cary, NC, US

Responsible for creating and executing our UKI Alliances & Channel marketing strategy. Working with the A&C Director for UKI & Nordics and the Partner Account Managers to develop joint value propositions with our partners and to define the best strategy and approach for developing To, Through and With Partner marketing campaigns for our channel, GSI.

Bellevue, WA, US

Responsible for all aspects of marketing in the emerging markets within EMEA South; currently MENA, South Africa and Spain. Working closely with the MD for the region, country leads and regional sales reps, I am responsible for the creation and execution of the field marketing strategy within these markets, in order to generate pipeline to reach our growth.

Working with clients to develop and run marketing strategies and campaigns. Clients included: Microsoft: 1) Enterprise Marketing Manager (maternity cover contract): Responsible for the development and ownership of a coherent communications strategy to the Enterprise audience. Driving the marketing communications plan, managing execution, managing budget.

Redmond, Washington, US

Responsible for the development and ownership of a coherent communications strategy for the Consumer audience across Microsoft products: Windows, Windows Mobile and Window Live. Including TV, Print, Direct Marketing, Online.Translating customer needs and business objectives into communications strategies to improve the consistency, quality, effectiveness.

Redmond, Washington, US

Brooklyn, New York, US

Responsible for the creation and execution of an integrated marketing plan for Travelport across EMEA

Austin, Texas, US

Reporting to the Global Advertising Director, I drove and managed the Oracle advertising strategy for the EMEA Region including agency management at a regional level.Managing a budget in excess of $13m: Allocating this to the countries in region.Running a virtual team across EMEA and working closely with the VP of Marketing for EMEA, the country Marketing.

Austin, Texas, US

Bsc (Hons), European Business Studies & French

Diploma, Photography

International Diploma, Tourism