Anna Liu Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

• Supported fundraising events by identifying suitable venues and coordinating logistics, demonstrating strongproject management skills.• Designed and produced commercialized fundraising proposals and strategy reports, showcasing attention todetail and creativity.• Assisted with content creation for the MDA Instagram account, managing post-production and ensuringcontent aligned with the brand’s visual identity.

Beijing, China

• Led market analysis and competitive research for the luxury fashion industry, identifying key trends to informdigital strategies.• Fostered relationships with celebrities, influencers, and media, coordinating high-profile events and productshoots that enhanced brand exposure.• Developed and managed press releases, media monitoring, and tracking systems, ensuring consistency andtimeliness in all external communications.• Assisted in planning and executing PR gifting campaigns for Cartier, such as celebrity gifting during majorholidays (Christmas, Chinese New Year), boosting influencer engagement by 20%.

Beijing, China

• Managed day-to-day operations for iQIYI’s overseas social media accounts (Facebook, Instagram, Twitter), focusing on content scheduling, fan engagement, and platform-specific strategies.• Coordinated promotional activities for high-profile shows such as the “Bad and Crazy” Korean drama, enhancing social media buzz and audience engagement across multiple markets.• Analyzed social media performance through tools like Google Data Studio, delivering weekly reports that informed strategic adjustments to increase overall reach and engagement.• Conceptualized and implemented creative social media campaigns for key holidays (Christmas, New Year, Valentine's Day), demonstrating adaptability and an eye for innovative content.

Master Of Digital Communication And Culture

Bachelor Of Arts - Ba, Media Studies & Film Studies